Area Sales Manager

3 weeks ago

India Ola Electric Full time
Job Description

Key Roles & Responsibilities:

Monitor lead generation, walk-ins, and conversions using CRM tools; identify funnel gaps and coach teams on improving conversion rates.

Achieve monthly and quarterly sales targets across all Ola Experience Centres in the assigned area, covering vehicle sales, accessories, finance, insurance, and exchange programs.

Identify local market trends, customer preferences, and high-demand zones; collaborate with marketing for targeted activations and partnerships.

Track competitor pricing, product features, customer offers, and new launches to refine sales strategies.

Audit stores for SOP adherence in test ride management, product display, hygiene, delivery processes, and CRM usage.

Work with the fulfillment team to forecast, allocate, and optimize vehicle and accessory inventory across stores to meet demand.

Manage last-mile operations to ensure timely delivery of inventory to the correct locations.

Drive superior in-store and delivery experiences, ensuring complaint closure within defined TAT and consistent post-sale follow-up.

Ensure compliance with legal, safety, and branding guidelines; lead internal and external store audits.

Maintain adherence to all company policies in retail operations, customer documentation, delivery protocols, and employee conduct.

Track and monitor sales, leads, forecasts, NPS, delivery performance, O2D timelines, and complaint resolution TATs; conduct daily stand-ups and weekly reviews to identify improvement actions.

Manage hiring, training, and performance of Sales Associates, Store Managers, and Hub Sales Managers; set KPIs and drive accountability.

Liaise with central planning, fulfillment, and service teams to ensure seamless coordination and operational efficiency.

Qualifications, Experience & Skills:

Bachelors degree in Business, Marketing, or Engineering (MBA preferred).

812 years of sales experience in EV, two-wheeler, or premium consumer product sectors.

Experience in managing multi-location D2C retail sales operations.

Strong leadership and team motivation skills.

Customer-first approach with a proven ability to deliver premium buying experiences.

Strong analytical skills to track and improve sales KPIs.

Willingness to travel extensively across the assigned area.

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