Lead Generation Specialist

3 weeks ago

Noida, Uttar Pradesh, India Modifyed Digital Full time
Key Responsibilities:

- Research and identify potential clients through LinkedIn, online directories, social platforms, and industry databases.
- Generate high-quality leads specifically for digital marketing services.
- Maintain and update the lead database (CRM/Excel etc.).
- Qualify prospects based on business needs, budget, and decision-making authority.
- Reach out to potential leads via email campaigns, LinkedIn outreach, and cold calling when required.
- Nurture leads through consistent follow-ups and share warm leads with the sales team.
- Collaborate with the sales and marketing teams to align lead generation strategies with campaigns.
- Track, measure, and report weekly/monthly on lead generation efforts and conversion metrics.
- Stay updated on industry trends to identify new opportunities.

Key Skills:

- 1 year of experience in lead generation, preferably in a digital marketing services agency.
- Strong knowledge of LinkedIn, email marketing, and lead research tools.
- Target-driven, self-motivated, and detail-oriented.
- Good understanding of digital marketing services (SEO, PPC, Social Media, Website Development, etc.) is a plus.

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