Reporting and Marketing Automation Specialist

4 days ago

Pune India SNIPEBRIDGE Full time

Job Description

ABOUT SNIPEBRIDGE

Snipebridge is an innovative talent solutions company that connects exceptional talent with forward-thinking and fast growing organizations. We're revolutionizing the recruitment industry through our first of its kind Embedded Talent Acquisition solutions.

We're seeking a BI & Reporting and Marketing Automation Specialist to optimize our marketing and business operationssomeone who can support business growth through advanced analytics and automation strategies.

Key Responsibilities:

- Design, implement, and maintain marketing automation workflows using API integration with tools such as Zapier and Make.com
- Work with data from platforms such as Gmail, CRM, Email Marketing tools, LinkedIn Automation tool
- Create comprehensive reporting dashboards and KPI tracking systems to measure marketing performance and internal Recruiting operations performance
- Analyze marketing and recruiting data to provide actionable insights and recommendations
- Develop and optimize lead scoring models and nurture campaigns
- Manage database quality and ensure data accuracy across marketing platforms
- Collaborate with cross-functional teams to streamline marketing processes and Recruiting business operations
- Monitor campaign performance and conduct A/B testing to optimize results
- Document processes and maintain standard operating procedures

Required Qualifications:

- Bachelor's degree in Business Analytics, or a related field
- 1-3 years of experience with marketing automation platforms
- Strong analytical skills with proficiency in data visualization tools
- Advanced Excel skills and experience with SQL (nice to have)
- Knowledge of email marketing best practices and CAN-SPAM regulations
- Experience with CRM systems and marketing analytics tools
- Must have worked with API integration platforms such as Zapier, Make.com, OR IFTTT
- Experience with business intelligence tools (Tableau, Power BI, Looker Studio)
- Knowledge of HTML, CSS, and JavaScript would be a plus
- Excellent communication and project management skills

What We Offer:

Competitive salary and benefits package

Professional development opportunities

Collaborative work environment

Unlimited Paid time off

You'll Be a Great Fit If You:

Are detail-oriented with strong problem-solving abilities

Have excellent communication and project management skills

Thrive in a fast-paced, dynamic environment

Are passionate about data-driven marketing

Demonstrate a continuous learning mindset

Can balance multiple projects while meeting deadlines

Impact You'll Make:

Drive marketing & Business process efficiency through automation

Improve decision-making with data-driven insights

Enhance lead generation and nurturing processes

Optimize marketing ROI

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