Marketing Automation Specialist

3 weeks ago

Mohali India InfoStride Full time

Job Description

PFB the JD for the Marketing Operations/Automation Specialist role:

Experience Required: 2 to 4 years

Location: Mohali (Phase-8B)

Work Timings: 06:00 pm to 03:00 am

Employment Type: Full-time

Role Overview:

The Marketing Operations/Automation Specialist will be responsible for managing, optimizing, and automating our marketing operations using platforms like Salesforce and HubSpot. The ideal candidate will have hands-on experience in marketing automation, CRM integrations, and be proficient in tracking and improving campaign performance.

Key Responsibilities:

- Manage and maintain marketing automation platforms, specifically Salesforce and HubSpot.
- Set up and monitor automated workflows, nurturing programs, and campaigns to improve lead generation and conversion.
- Collaborate with marketing and sales teams to ensure data consistency and accurate CRM tracking.
- Analyze campaign performance and provide actionable insights to optimize marketing efforts.
- Work closely with the content and digital marketing teams to ensure seamless execution of email campaigns, lead scoring, and customer journey mapping.
- Assist in A/B testing and optimizing email templates, landing pages, and forms.
- Develop and maintain reporting dashboards to track marketing KPIs and campaign performance.
- Ensure data cleanliness, segmentation, and organization within Salesforce and HubSpot.
- Assist in integrating new marketing tools with existing systems for enhanced marketing performance.

Required Skills and Experience:

- 2 to 4 years of hands-on experience with Salesforce and HubSpot.
- Strong understanding of marketing automation concepts and CRM processes.
- Proficient in setting up marketing workflows, lead scoring, and campaign tracking.
- Experience in data analysis, reporting, and creating dashboards to measure marketing success.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Ability to multitask and work in a fast-paced environment.
- Strong problem-solving skills and a keen attention to detail.

Preferred Qualifications:

- Knowledge of marketing analytics tools like Google Analytics, RingLead, or similar platforms.
- Experience in working with other marketing automation platforms (e.g., HubSppot, Marketo, Salesforce) is a plus.
- Familiarity with HTML/CSS for email template customization is desirable.

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