Marketing Automation Specialist

2 days ago


Bengaluru India Check Point Software Full time

Job Description Why Join Us We are looking for a Marketing Automation Specialist to join our Global Marketing Operations & Automation Team. We are looking for a person with an in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns and landing page development. This role requires a strategic thinker who is also hands-on, with a keen understanding of marketing automation best practices and technologies. This role is a 1-year contract role with a possible of extension and a potential to be a permanent role. Key Responsibilities - Build and execute email/webinar/paid media marketing campaigns using dynamic content, A/B testing, tokens etc - Build and test landing pages & forms - Oversee & manage the list segmentations for targeted marketing efforts - Work cross-functionally with corporate marketing with corporate marketing, demand generation, customer success, business operations, and other teams of organization to discuss email execution goals, timelines, and success metrics to deliver best-in-class end user, customer, and partner email experience Qualifications - 3 - 5 years of experience in marketing automation, with a focus on email marketing and landing page development - Proficiency in Marketo is a must - Strong understanding of email marketing best practices, A/B testing, and analytics - Excellent project management and organizational skills It Would Be Great If You Also Have - Background in Salesforce - Team player spirit - Believe in learning new things every day



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