Marketing Automation Specialist

Job Description Job Summary We are seeking a passionate and results-oriented Marketing Automation specialist to join our dynamic team at Weaddo. In this role, you will be responsible for driving efficiency and effectiveness across our client campaigns by leveraging marketing automation software and tools. You will work closely with various teams, including strategists, account managers, and designers, to develop and implement multi-channel automation strategies that increase lead generation, improve conversions, and boost ROI for our clients. Key Responsibilities Technology & Implementation: - Research, evaluate, and recommend best-in-class marketing automation solutions based on client needs and industry trends. Some Examples include: Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, MoEngage, Mailchimp, Zoho Campaign, Netcore, Wati. - Manage the implementation and integration of marketing automation software with existing platforms (CRM, CMS, etc.). - Configure and maintain the marketing automation platform for optimal performance, ensuring data accuracy and compliance with regulations. - Train and support internal teams and clients on using the marketing automation platform effectively. Strategy & Execution - Develop and implement multi-channel marketing automation strategies aligned with client goals and objectives. - Design and automate lead generation and nurturing workflows across various channels, including email, SMS, WhatsApp, on-site messages, and web push notifications. - Create and manage targeted campaigns across these channels, including dynamic personalization and A/B testing. - Integrate marketing automation with other marketing initiatives (social media, content marketing, paid advertising, etc.). - Set up and manage lead scoring and prioritization processes to qualify leads for sales teams. Analysis & Optimization - Track and analyze campaign performance across all channels using marketing automation data and reports. - Identify opportunities for improvement and optimize campaigns for better results, including click-through rates, conversion rates, and ROI. - Conduct A/B testing and analysis to identify best practices and inform future strategies. - Stay up-to-date with the latest marketing automation trends and technologies. Collaboration & Communication - Partner with account managers, strategists, and design teams to understand client needs and translate them into actionable automation plans. - Communicate campaign results and insights to clients effectively, both verbally and in reports. - Document processes and best practices for future reference and knowledge sharing within the organization. About Us: WeAddo Who We Are We do CX transformation that drives demand and engagement using AI & Analytics We're WeAddo, and we're in the business of revolutionizing the way companies interact with their customers. Think of us as the bridge between what businesses need and what customers expect. With a suite of MarTech services that's all about acceleration and engagement, we're the team that makes sure your digital presence doesn't just exist it dominates. What We Do We take your customer experience and brand to the next level. Our integrated MarTech offerings are your toolkit for CX transformation, driving the kind of demand and engagement that turns heads and opens wallets. With AI and Analytics in our toolbox, we're not just engineers we're pioneers of the customer journey. Why We Do It It's simple: We believe in the power of connection. Every strategy we develop and every tool we implement is aimed at strengthening the bond between your brand and your customers. It's not just about the bottom line; it's about building a community around your business. How We Do It Our approach is hands-on and heads-in. We're on a mission to master your market with customer-first experiences. Need an on-demand MarTech expert We're on it. Looking for a comprehensive audit and solution integration Consider it done. We're all about delivering actionable insights that not only keep your sales and marketing agile but also ensure your brand and customer base are continuously growing. What Sets Us Apart We don't just follow the digital trends we set them. With a unified customer data platform, AI-based predictive analytics, and comprehensive customer journey mapping, we're redefining how businesses understand and interact with their customers. Our Supporting Services Our services are like a Swiss Army knife for your MarTech needs: - Tailored Demand Generation blueprints for engagement that sticks. - Instant access to expertise that keeps you ahead in the CX game. - Audits and integrations that streamline every interaction. - Sales and marketing strategies that pivot with precision. - Learning algorithms that aren't just smart; they're intuitive. Our Mission Statement To empower businesses to harness the full potential of their MarTech investments, ensuring a customer experience that's not just satisfactory but legendary. Our Vision We're looking at a future where every customer interaction is an opportunity for growth. A future where businesses can not only predict what their customers will do next but also be there waiting for the perfect response. That's the world WeAddo is building one click, one campaign, one satisfied customer at a time. We're WeAddo, where every client's success story is our own. Let's make digital marketing do more than talk; let's make it perform.