Art Direction

Job Description

- This exciting and interesting position will have the below responsibilities:
- Architecting requirements, analysis providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value
- Playing a key liaison role during technology implementation, providing direction and requirements clarity and testing new and enhanced capabilities, prior to release into production.
- Being able to do requirements gathering, campaign Design, customer data mapping, solution design, development and deployment of campaign solutions
- Contributing to developing marketing capabilities at Mindtree.
- Must have deep understanding of different kind of marketing programs in a multi-channel Campaign and Marketing world, that clients are leaning towards and how clients measure the returns on investments.
- Must demonstrate understanding of the latest trends in the digital marketing market space, including integration with mobile channel, data management in the new space, integration of online and offline channels and how its enables using some of the technologies
- Have participated in the Pre sales and /or Sales support function for marketing Automation and have led large teams in either technology implementation or marketing services like projects.

Must Have:

1. campaign management experience and hands on data management experience for customer data

2. Must exhibit a through conceptual understanding of the entire marketing promotions process capabilities that support these using one of the above mentioned Technology stack.

3. Worked on at least two full lifecycle of campaign management or MRM projects SFMC/ Adobe Campaign other digital marketing tools.

4. Must have clear understanding and preferable working experience across digital channels, NBA (Next Best Action), event based campaign triggers, Real time marketing.

5. Overall understanding of marketing cloud data architecture model. Understanding of SAP, IP warming, social studio and Advertising studio knowledge.

6. Must have adequate knowledge on Journey builder, Content builder, Contact builder, Audience builder and Automation, email studio, Mobile connect, REST and SOAP API, Integration with 3rd party data

7. Send management, Segmentation and reporting, Integration with micro-site and salesforce, A/B testing, RMM, AMP script, cloud pages, landing pages, Smart capture, knowledge on HTML and CSS, lead management, account configuration, AMP script, Dynamic content, custom reports, trigger send, knowledge on Agile, scrum.

8. Should be able to gather requirement effectively and provide best practices and solution to client. can work independently to deliver end product.

Good to Have:

1. Develop proposals of technical solutions including recommendations on selection architecture licensing configuration sizing and scalability.

2. Have worked on any other Custom or packaged Campaign Management product.

3. Front end Development using HTML / CSS.

4. Good SQL skills and experience with Customer data management.

5. Administration and installation skills on any one of the marketing Technologies.

6. Exposure to advanced Digital marketing skills like Personalization (using AEM, Autonomy etc.) SEM / SEO, DMP and exposure to third party ad exchanges.

7. Understanding of 2nd party and 3rd party data sources and how to integrate it in a multi-channel Campaign set up.

8. AMP Script, JavaScript, XML, Web services and SOAP Calls and other Integration Technologies (like REST using APIs etc.) used in integration of Marketing platforms.

9. Solution architecture capabilities and understanding of the cloud based platforms and how they integrate / interface with the rest of the Marketing / CRM eco system

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