Art Specialist

3 weeks ago

Bengaluru, Karnataka, India Turno Full time
About Turno

Turno is building India's most trusted commercial EV ecosystem—made for the real heroes of our economy: the rickshaw drivers, delivery riders, and small fleet owners who keep India running.

From choosing the right EV to financing, buyback, and resale, Turno supports the complete ownership journey—not as a seller, but as a true partner and saathi.

We operate on one belief: mobility is not just movement—it's livelihood.

And we are looking for an Art Director who can turn that belief into a visual language that feels authentic, grounded, and emotionally resonant.

The Role

As an Art Specialist at Turno, you will co-lead the visual identity and creative direction of the brand—working hand-in-hand with our content and strategy team.

Your focus will be on creating visual campaigns and content that speak directly to Tier 2/3 and rural Indian markets—in languages, styles, and emotions that matter to them.

This is not just about aesthetics. It's about storytelling through accessible, inclusive design that helps auto drivers understand, believe in, and choose EVs confidently.

Key Responsibilities

- Own the visual execution of Turno's brand identity across platforms—from hoardings to website banners to in-store signage.
- Translate strategic briefs into visual campaigns that are regionally resonant and functionally clear.
- Develop creative assets for digital (social, video), print (leaflets, banners), and retail (storeboards, vehicle branding).
- Collaborate with copywriters and marketing teams to deliver 360° campaigns tailored for local audiences.
- Build and manage a local design system—color palettes, iconography, layouts—that can scale across multiple towns and languages.
- Lead the art direction of educational content—how-to guides, EV explainer infographics, EMI flow visuals, and more.
- Oversee external creative vendors and local printers for execution consistency and quality.

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Qualifications & Experience

- 5–7 years of experience in a visual design, graphic design, or art direction role
- Minimum 3+ years working in a brand or campaign-focused creative team

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