(High Salary) Dbat:digital Acquisition Team

DBAT Digital Acquisition Team INTERNAL USAGE No of Vacancies Reports to Product Manager Is a Team leader Y Team Size Grade Business Department Digital Banking Sub-Department Location CO - Mumbai About Digital Banking and Transformation The Digital Banking and Transformation DBAT team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers The DBAT team has invested in digital capabilities that include building the bank s own engineering team adapting new age engineering practices and building an API centric architecture to improve customer experience employee experience and efficiencies About the Role The person would be a part of D2C team in digital banking and would play key role in driving the unassisted business for the bank Candidate is required to lead all the digital activities pertaining to the product with end to end deliverables The successful candidate is someone who is comfortable leading through others who do not necessarily report into him her Building relationships that allow him her to translate the ideas into reality The person will also need to be a strong planner detailed and focused on operational efficiency Key Responsibilities Plan execute and manage various up sell cross sell acquisition engagement campaigns to drive D2C business Measure analyse and optimize all KPIs to drive conversions and maximize the business Identify the opportunities in owned digital assets to increase visibility for various products of the bank Devise road map to set up new capabilities channels customer touch points for generating sales and profitable growth for D2C channel Track measure and revise campaigns based on rigorous data analysis to further optimize conversions Key deliverables for this role - growth in traffic increase in logins conversions revenues for D2C Channel for a product Work closely with other functions - Product marketing MarTech BIU to bring new proposition ideas for campaigns Plan and execute performance campaigns to acquire new customers to bank - Search Display Social Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads Work on the product strategy roadmap ensure campaign readiness whenever a new product is getting launched digitally to any type of customer Qualifications Optimal qualification for success on the job is MBA from a reputed institute with relevant prior experience of working on Performance marketing and campaign management within a Bank or Financial Institution 4 years of relevant experience Role Proficiencies For successful execution of the job the candidate should possess Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere Ability to clearly and effectively articulate thoughts and points High levels of integrity autonomy and self-motivation Excellent analytical organizational and time management skills ComeAsYouAre We are dil se open Women LGBTQIA and PwD candidates of all ages are encouraged to apply Skills Refer to the About Company Axis Bank is the third largest private sector bank in India The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates MSME Agriculture and Retail Businesses The Bank has a large footprint of 4 594 domestic branches including extension counters with 11 333 ATMs 5 710 cash recyclers spread across the country as on 31st March 2021 The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021 The Overseas operations of the Bank are spread over eight international offices with branches at Singapore Dubai at DIFC and Gift City-IBU representative offices at Dhaka Dubai Abu Dhabi Sharjah and an Overseas subsidiary at London UK The international offices focus on Corporate Lending Trade Finance Syndication Investment Banking and Liability Businesses