Growth Manager

About the company We re a budding home decor start-up yet a leading one in the D2C space Two years ago with a small team from Indore we launched our game-changing self-watering planters We believed then as we do now that home decor should be both beautiful and hassle-free Our self-watering plants with planters were an instant hit Customers loved the idea of watering their plants just once a week It s made plant parenting a breeze And with their continued support we ve become known for delivering top-notch products that combine style and function seamlessly Our goal is to shake up the home decor industry by offering innovative solutions We promise quick delivery of live plants stunning design premium quality and easy plant care Join us as we pave the way for a new era in home decor To know more visit Key Responsibilities Develop Marketing Strategies Formulate and execute innovative marketing strategies aligned with company objectives to drive customer acquisition retention and loyalty Campaign Management and Optimization Oversee end-to-end campaign management across diverse digital channels e g Meta Amazon ads Google YouTube to maximize brand exposure lead generation and customer acquisition Monitor and optimize advertising campaigns ensuring efficient use of budgets while maximizing ROI Retention Marketing Initiatives Develop and implement retention-focused marketing initiatives aimed at engaging and nurturing existing customers to drive repeat purchases and loyalty Create segmented and personalized communication campaigns to re-engage inactive customers and increase customer lifetime value CLV SEO and PPC Strategy Conduct comprehensive keyword research analyze trends and implement effective SEO and PPC strategies to enhance website visibility and drive traffic Conversion Rate Optimization CRO Identify opportunities to improve website and landing page conversion rates implementing A B tests and optimizations to increase conversions Performance Analytics Track analyze and report on key performance metrics KPIs to assess campaign effectiveness including customer acquisition costs ROAS CTR engagement rates and retention metrics Collaboration and Strategy Alignment Collaborate with cross-functional teams including Marketing Sales and Product to align growth strategies with overall business goals Customer Lifecycle Management Implement strategies for effective customer segmentation and lifecycle marketing tailoring campaigns to different stages of the customer journey Innovation and Experimentation Drive experimentation and innovation by testing new channels creatives and growth strategies deriving insights to refine future initiatives Key Performance Indicators KPIs Daily and Monthly Customer Acquisition Rates Sales Revenue Growth Customer Lifetime Value CLV Conversion Rates and Funnel Performance Metrics Return on Advertising Spend ROAS Click-Through Rates CTR and Engagement Metrics Qualifications 3 years of experience in digital marketing growth marketing or a related role within a D2C brand Proficiency in managing and optimizing campaigns across various digital platforms Meta Google Amazon etc Expertise in SEO SEM PPC email marketing and other growth tactics Strong analytical skills with proficiency in analytics tools Google Analytics etc and a data-driven mindset Excellent communication project management and problem-solving skills Ability to thrive in a fast-paced dynamic environment and drive results