Branch Retail Marketing Manager

1 day ago

Madurai Tamil Nadu, India Whirlpool Full time

ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation NYSE WHR is a leading kitchen and laundry appliance company in constant pursuit of improving life at home and inspiring generations with our brands The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio including Whirlpool KitchenAid JennAir Maytag Amana Brastemp Consul and InSinkErator In 2023 the company reported approximately 19 billion in annual sales 59 000 employees and 55 manufacturing and technology research centers Additional information about the company can be found at WhirlpoolCorp com The team you will be a part of Retail Marketing Sales This role in summary Work closely with the RRMM Director Retail Marketing and external stakeholders to improve the overall sellout of Whirlpool products through RE management Trade marketing activities including visibility and activations Your responsibilities will include Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables Channel wise Volume growth Category wise Share improvement Visibility Audit scores RE Productivity Category Mix drive VM Coverage Minimum requirements Education Qualification MBA in Sales Marketing Experience Minimum 4 years in Trade marketing Sales Preferred skills and experiences Data Analytics Problem solving and decision making Negotiation skills Stakeholder Management Team Management Connect with us and learn more about Whirlpool Corporation See what it s like to work at Whirlpool by visiting Additional information about the company can be found on and At Whirlpool Corporation we value and celebrate diversity Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity religion sex pregnancy gender expression or identity sexual orientation age physical or mental disability veteran status or any other category protected by applicable law

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