Growth associate

1 day ago

Mumbai, India Trackk Full time

Creative Growth & Ads Strategist – Trackk (Mumbai | Full-time | In-office) About Trackk Trackk is building India’s freshest, fastest stock trading platform designed for the 18–30 audience. We move fast, experiment constantly, and care deeply about culture, design, and growth loops—not just traditional marketing. We’re looking for someone who lives online, understands what Gen Z resonates with, and can turn ideas into viral campaigns, ads, and growth experiments. This role is for creative thinkers, culture nerds, meme lovers, storytellers, and growth hackers—not just marketers. Experience matters, but curiosity matters more. Role Overview You’ll drive creative growth initiatives across social, ads, content, and experiments. The focus is on ideas → execution → data → iteration. Not slides. You’ll work closely with founders, product, and design to create narratives and campaigns that get people talking and downloading. What You’ll Do - Brainstorm and execute creative ad campaigns for Instagram & short-form platforms - Turn cultural moments, memes, financial trends & Gen Z behaviour into content - Run fast experiments across copies, hooks, formats, landing pages, influencers, and loops - Track and optimise campaign performance across channels - Ideate growth hacks and viral loops beyond paid marketing—referrals, content, community - Work with design teams to translate ideas into high-quality creatives - Build insights from data, cohorts, and user behaviour - Constantly research what’s working at leading tech & culture-first brands globally What We’re Looking For - Strong intuition about Gen Z culture, internet trends, memes, reels, and youth behaviour - Can turn raw ideas into content scripts, copy, hooks, and campaigns - Can write creatively and communicate ideas clearly - Curious, experimental mindset; not afraid to ship fast - Experience in a B2C consumer-facing brand is a huge plus - Ability to think end-to-end: idea → creative → ad → funnel → metrics Bonus (Not Mandatory, but Big Plus) - Has run Meta + Google Ads / UAC / performance campaigns - Worked in fintech, trading, crypto, gaming, or consumer apps - Has worked on campaigns that scaled organically or paid - Experience with influencer strategy or social communities Who Will Thrive Here - People who scroll Instagram/Twitter like it’s research - Those who think in hooks, not headlines - People who say “Let’s try it today” instead of “Let’s make a 2-month plan” - Someone who cares about culture, not just campaigns

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