Avp Performance Marketing

4 days ago

Gurgaon Haryana, India Mancraft Consulting Full time

JOB SUMMARY - Performance Marketing Manager is primarily responsible for the management of digital paid advertising and diversifying the channel mix using paid native social channels The person needs to focus on campaign-specific results and drives the marketing department s performance for SBU maintaining the planned COA delivering certain capabilities for performance marketing Stake holder management partner management The ideal candidate will have a strong understanding of paid media channels analytics and audience targeting to drive brand awareness lead generation and sales growth Reporting to VP Head - Growth Marketing Key Responsibilities - Plan create and manage paid marketing campaigns on platforms such as Google Ads Facebook Ads Instagram LinkedIn affiliates Generate regular reports on campaign performance and present findings to stakeholders Work closely with sales product and marketing teams to align campaigns with business objectives Business Delivery while maintaining COA Stake holder management Perform A B testing on ad creatives landing pages and targeting strategies Stay updated on industry trends platform updates and best practices in paid marketing Monitor campaign performance using analytics tools analyze data to identify trends insights and areas for improvement Manage overall paid for the organization Business Delivery while maintaining COA Stake holder management Qualification Experience and Skills Required - Graduate in Engineering MBA from Tier 1 Tier 2 and top 25 colleges 6 Years of Experience Budget management - Should have handled 4-8 Cr Monthly Team handling experience is must Industry need to look - BFSI NBFC FMCG Insurance Fintech E-commerce Not to consider any candidature from agency s side Good hand on exp on Stakeholder management Expertise on Paid advertising like google adwords facebook other paid channels COA management New partnerships agency management project management reporting Experience with marketing automation tools and CRM integration Webengage Lemnisk Moengage etc Ability to manage multiple projects simultaneously and meet deadlines Creative thinking with an eye for effective ad design

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