Lead, Account-based Marketing

7 hours ago

Bangalore Karnataka, India Plum Full time

About Plum Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation A majority of Indians are unable to afford health insurance on their own and so as many as 600 million Indians will likely have to depend on employer-sponsored insurance Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030 through companies that care Plum is backed by Tiger Global and Peak XV Partners About the role In the role the individual will be responsible for building a team that works on account-specific marketing strategy planning messaging content development and campaign journey to meet the revenue and growth objectives In addition a successful candidate will understand end-to-end marketing and have a visceral appreciation for the CX with the ability to write great content with client-specific messaging KPIs for success in this role will largely be focused on meeting revenue and growth objectives improved market exposure engagement in strategic accounts and quality demand with target audiences Roles and Responsibilities Market Research Oversee and define the research which would feed into the outreach planning for targeted named accounts by capturing organisation structure HR Finance department Changes quarterly results creating high-level ROI models etc Account-Based Marketing Work with the sales teams to craft strategies to connect with high-level contacts CXOs Directors VPs in your owned accounts Work closely with the Marketing team in terms of developing account-based content collaterals Create outbound activities through personalised email cold calling and social selling for opportunity qualification Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects Develop strong product knowledge - you will learn Plum s playbook ABM tactics and selling practices Run 1-to-1 1-to-few and 1-to-many emails LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects Campaign Performance Analytics Track the effectiveness of the end-to-end marketing funnel from lead generation conversion and sales qualification to compare various campaigns Requirements If you are a driven individual who possesses an inquisitive mind an excellent phone presence and enjoys the challenges of outbound prospecting 3 years of work experience in any customer-facing prospecting role Clear concise and effective written and oral communication skills Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers Prior exposure to tools like LinkedIn Sales Navigator CRMs Lusha Outreach io etc Proven track record of consistency in achieving targets Experience in SAAS IT companies preferred Leadership Skills Strong project management skills to drive on-time delivery of activities Empathy as a core trait Lead by example with a willingness to engage in all aspects of strategy and execution Make the team better by skilling up direct reports peers and colleagues Proven ability to navigate and collaborate across a matrixed organisation Confident and outcome-focused

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