Senior Channel Marketing Specialist

Job Title Senior Marketing Specialist Email - ANZSDepartment Marketing ChannelsDate Prepared July 2024Reports to Channel Marketing Manager Email - ANZSLocation RemoteOur Mission Vistas Marketing Customer Experience organisation serves inspires and delights customers - and helps others in our organisation do the same From the simplest interaction on our website to how people take in our advertising and communications we are obsessed with delivering value We know our customers needs and we strive to exceed their expectations Touching every element of the business were here to grow and build the Vista brand reach new audiences and offer the best possible experience for every customer Job PurposeThe Senior Channel Marketing Specialist will join the global email marketing team and support the ANZS Australia New Zealand Singapore market Reporting to the ANZS Email Channel Manager this role is responsible for delivering email campaigns and channel strategies that increase customer value and support Vistas business objectives ResponsibilitiesLead the email schedule planning process for ANZS ensuring alignment with company objectives and priorities while obsessing over our customers and creators Plan drive both financial engagement deliverables for the channel creating and optimising strategies with the Channel Marketing Manager to ensure these deliverables are met Own day-to-day campaign management being the primary point of contact and strategic partner for the ANZS go-to-market and creative teams - providing continuous feedback and refining plans to deliver campaigns that drive financial and customer-engagement targets and support business goals Be the subject-matter-expert of the channel being go-to person for questions and information for the channel Conduct quality assurance checks on all email assets to ensure accuracy functionality and brand consistency reflecting our commitment to delivering amazing results together Manage the relationship with the Email Operations team ensuring campaign requirements are clearly communicated with sufficient lead times for campaign delivery Collaborate cross-functionally with the global email planning operations teams analytics project management go-to-market creative and technology groups to conceptualize develop and execute comprehensive email marketing strategies that engage customers effectively Design and implement A B and multivariate test plans to elevate email performance manage all aspects to ensure the success of each test and conduct thorough test analysis to inform next steps Follow-through on recommendations to ensure test learnings are utilized to grow channel performance Produce weekly monthly ad hoc reports analysing key email metrics such as open rates click-through rates conversion rates and profitability performing data-driven analysis to inform future strategies and initiatives Stay up to date with email marketing best practices to drive innovation and enhance customer experiences Support the Channel Marketing Manager in developing the channel strategy executing growth initiatives Essential Experience TrainingBachelors degree in Marketing Business Economics or related field Minimum 2 years experience in a Marketing field digital email marketing experience will be highly regarded Demonstrated success in crafting and rolling out marketing strategies and campaigns that achieve objectives Excellent time management skills ability to prioritise multitask Technical skillsAbility to interpret and analyse data to drive insights strategiesProficiency in MS Office Excel Word PowerPoint Clear and effective communication skills with proficiency in articulating ideas and information both in writing and verbally Detail-oriented and organized with a talent for juggling multiple priorities without compromising quality and an ability to work independently Desirable Skills ExperienceUnderstanding of email marketing fundamentals such as segmentation personalization strategies and A B testing techniques A passion for tackling challenges and an innate curiosity for discovering innovative solutions Experience utilising reporting and analytics tools like Looker or Tableau Aptitude for creative thinking and problem-solving Experience in evaluating campaign creative and providing constructive feedback to design teams based on best practices and subject matter expertise Prior experience with JIRA Trello or other project management toolsAbility to work autonomously as a part of a team and work effectively with different levels of the organization