Brand Specialist

3 weeks ago

Mumbai, Maharashtra, India SANJIVANI PARANTERAL LTD Full time
Job Description

Company Description

SANJIVANI PARANTERAL LTD is a pharmaceuticals company based out of Mumbai, India. The company operates from P N Kothari Industrial Estate, L B S Marg Bhandup (West). SANJIVANI PARANTERAL LTD is dedicated to developing high-quality pharmaceutical products and is a prominent player in the healthcare industry.

Brand Specialist Premium Nutraceuticals (Mumbai, India)

We are building a next-generation, science-backed nutraceutical brand from the ground up starting in India, with a global outlook from day one. The vision is simple yet bold: create a premium health brand rooted in uncompromising transparency, and scale it worldwide through our established global pharma distribution network.

As our Brand Specialist, you will work directly with the founder to ideate, design, and launch this brand, taking ownership from strategy to execution. Initially, you will be a one-person powerhouse, gradually building an in-house, AI-enabled marketing and branding team instead of relying on multiple agencies.

Key Responsibilities:

- Develop brand identity, positioning, and visual language from scratch.
- Craft compelling brand storytelling for a premium, science-backed product line.
- Design packaging, marketing assets, and digital creatives (with design support where needed).
- Build a robust digital marketing strategy across social, performance, and influencer channels.
- Establish offline presence through pharmacy chains, health retailers, and premium store tie-ups.
- Collaborate cross-functionally with product, regulatory, and distribution teams to align market strategy.
- Track and analyze brand performance metrics to refine strategy for Indian and global markets.

Qualifications:

- 8+ years in brand management, marketing, or creative strategy, ideally in FMCG, nutrition, wellness, or allied sectors.
- Proven track record of launching and scaling a consumer brand.
- Strong creative eye, with hands-on ability in design tools or close collaboration with designers.
- Solid understanding of digital marketing channels, performance metrics, and consumer insights.
- Ability to work independently, take ownership, and thrive in a fast-paced, entrepreneurial environment.
- Excellent communication and presentation skills.
- Willingness to travel as needed, including international trips.
- If youre driven to create the most transparent and globally respected nutraceutical brand and want to work at the intersection of science, health, and design wed love to hear from you.

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