Public Relations and Brand Development Specialist

2 days ago

Mumbai, Maharashtra, India beBeePublicRelations Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title: Public Relations and Brand Development Specialist

We are seeking a skilled Public Relations and Brand Development Specialist to contribute to the development of our brand, enhance our corporate image, and engage with various stakeholders through strategic PR campaigns. You will be responsible for drafting quotes and social media posts, preparing media pitch notes, creating monthly and quarterly reviews, and connecting with journalists on a pan-India basis.

Key Responsibilities:

  • PR Strategy & Content: Contribute to discussions on story ideas and planning PR campaigns. Develop content and draft quotes for various platforms. Prepare category and competition scans.
  • Media Relations: Scan the latest print and online news to identify relevant story ideas. Prepare media pitch notes and connect with a network of journalists on a pan-India basis.
  • Digital & Social Media: Draft social media posts and find relevant tags and hashtags. Understand and engage with new-age media platforms like Twitter Spaces and podcasts.
  • Reporting & Analysis: Prepare monthly and quarterly reviews to track campaign performance.

Requirements:

  • Minimum 2 years of experience working in public relations and brand development with a PR firm.
  • A degree in Journalism or Mass Communication is essential.
  • Excellent written and verbal communication skills with the ability to make presentations.
  • Strong network of journalists and associates on a pan-India basis.
  • Deadline-oriented, inquisitive, with great follow-up and reporting skills.
  • Familiarity with Microsoft Word, Excel, Google Sheets, and Docs.
  • Knowledge of the stock market and mutual funds is a plus.

Qualification Requirements:

  • A degree in Journalism or Mass Communication is required.

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