Manager - Campaign Strategy

4 weeks ago


Mumbai India BrandTouch & Analytics Full time

Job Description

Campaign Ideation & Development:

- Conceptualize and lead integrated campaigns (BTL, digital, influencer, social, content, experiential, etc).
- Co-create pitches with business leaders, develop end-to-end campaign flow, deliverables and storytelling decks.

Brand & Content IP Creation:

- Design content-led IPs for both DirectX (activation-led) and YConnect (youth content-led).
- Constantly mine cultural, digital and GenZ insights to build contextual, binge-worthy campaigns.
- Strategic Planning & Storytelling (online and on-ground):
- Write compelling creative strategies and rationales that sell big ideas.
- Translate business goals into audience-driven campaign concepts.

Campaign Execution Oversight:

- Partner with operations, production, media and creative teams to ensure seamless execution of campaigns.
- Act as creative guardian of the idea throughout the project/campaign lifecycle.

Trendspotting & Culture Mining:

- Stay ahead of pop culture, memes, youth trends, tech and tools.
- Keep tabs on whats breaking the internet and whats breaking down consumer attention spans.

Business Impact & Reporting:

- Work with internal teams to build post-campaign reports, case studies and PR-worthy stories.
- Drive and guide performance metrics like engagement, reach, conversions and virality.



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