
Campaign Manager
4 days ago
Job Description
Job Responsibilities:
- Lead end-to-end campaign management, including strategy development, market research, content creation, budget allocation, and performance analysis for Hack2skills initiatives.
- Collaborate with internal teams (marketing, creative, sales) and external partners to ensure campaigns meet objectives and are executed on time.
- Develop and implement multi-channel campaigns (digital, social media, email, offline) targeting relevant audiences in the tech and innovation space.
- Monitor and optimize campaigns using analytics tools, providing tactical recommendations to maximize ROI.
- Maintain campaign calendars, execution plans, and ensure effective communication across teams for seamless workflow.
- Track key metrics, generate performance reports, and make data-driven adjustments.
- Ensure all campaigns adhere to relevant compliance and data privacy regulations.
Required Skills and Qualifications:
- Bachelors degree in Marketing, Advertising, Business, or a related field.
- 2+ years proven experience in campaign management, preferably in tech events, or innovation-driven organisations.
- Strong knowledge of digital marketing tools (social media, email marketing, web analytics, automation platforms).
- Project management skills, ability to manage multiple campaigns simultaneously and meet deadlines.
- Analytical ability to interpret campaign data and provide actionable insights.
- Excellent writing, communication, and organizational skills.
- Creativity and strategic thinking for innovative campaign concepts.
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