Customer Lifecycle Manager

6 days ago

Bengaluru India AppsForBharat Full time

Job Description About Job The Customer Lifecycle Manager will drive organic, product-led user retention and app stickiness by defining strategies to maximize feature adoption and daily/weekly usage, ultimately building the product's defensive moat. This role requires a primary focus on user engagement and product stickiness in a consumer app. Skills & Qualification - Experience: You have 4-6+ years of experience in Product Management, Growth, or Lifecycle, with a primary focus on product stickiness and user engagement in a consumer app. - Product Sense: You possess a demonstrated ability to influence the product experience. You are deeply comfortable speaking the language of UX/UI Design and influencing the Product roadmap.Technical Tools: You have strong proficiency in Product Analytics tools (e.g., Amplitude, Firebase, Mixpanel) to diagnose user behavior and identify engagement loops. - Analytical Mindset: You demonstrate expert-level cohort analysis ability, focusing on retention curves, feature adoption, and session frequency. You are able to translate qualitative insights into measurable product requirements. Responsibilities - Strategy & Product Influence (The Why and What) - Engagement Roadmap Ownership: Define and own the strategic roadmap to improve core app stickiness (DAU/MAU) and increase the adoption rate of key non-monetary product features. - UX/UI Partnership: Directly partner with UX/UI Design and Product Teams to advocate for and conceptualize new product features, design loops, and user experience enhancements that foster natural, habitual usage. - User Diagnosis: Own the investigation into why users stop opening the app or fail to discover key features. This includes translating behavioral data and user feedback into actionable product fixes. - Onboarding Strategy: Own the strategic flow of the new user onboarding experience to maximize activation and guide users to their primary Aha moment. - Lifecycle Nudge Strategy (The How through Communication) - Content Strategy: Define the strategic content and segmentation logic for all non-monetary, value-based lifecycle communications (e.g., progress tracking, usage tips, feature announcements). - Execution Handoff: Formally hand off fully defined communication strategies and segmentation logic to the CRM Lead for technical execution, deployment, and QA. - Analytics & Metrics Ownership - North Star Metrics: Own and report on key engagement health metrics, including Feature Adoption Rate, DAU/MAU Ratio (Stickiness), DAU Retention, and Session Frequency. - Experimentation Design: Design product-level and engagement-based A/B tests to maximize session frequency and feature adoption, ensuring results are clear and transferable to the Product roadmap.

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