Customer Lifecycle Manager
1 week ago
Laundryheap is a fast-growing tech start-up revolutionizing the laundry and dry cleaning industry. We pick up, clean & deliver within 24 hours, with the service currently being available in 14 markets around the globe. After a successful start, we are now ready to grow our young and dynamic team even further and continue our international expansion. We’re looking for a dynamic Customer Lifecycle Manager who can drive customer engagement & retention to drive LTV in a fast-paced, global environment. This role is pivotal in driving repeat customers to the Laundryheap app and website and enhancing customer engagement across digital channels. The ideal candidate will have a deep understanding of user journeys, in-app/on-platform marketing and the key role played by retention marketing in the customer funnel. Role Objective Find the best possible answer to the question ‘How do I make a customer place order after order on Laundryheap’s app, by using everything that you have access to, including (but not limited to) data, tools, resources and cross-functional teams Key Responsibilities - Define, build, and deploy communication journeys aligned with key lifecycle stages, using behavioral hooks, customer intent signals & lifecycle triggers, across channels – SMS, WhatsApp, Email, Push, In-App messaging. The goal is to drive timely actions thereby leading to habit formation. - Manage campaign setup end-to-end: logic, segmentation, creative, QA, launch, monitoring, and optimisation. - Own campaign design and deployment using Braze, define trigger logic, audiences, templates and frequency. - Post campaign analysis - Monitor campaign performance using channel & platform-specific metrics - Ensure localisation and relevance across multiple markets and languages, coordinating with in-market teams for translations & local market insight - Work with Brand, Product and Customer Research teams to achieve goals - Monitor and optimise campaign performance - Measure campaign performance and lifecycle metrics (deliverability, CVR, repeat & frequency, LTV). - Conduct A/B and multivariate tests to refine messaging, cadence, and channel mix. - Translate data into actionable insights and recommendations for continuous improvement. - Collaborate with designers and copywriters to produce high-impact templates that drive engagement and conversions. - Translate customer data into targeted, insight-led campaigns that influence user behaviour and improve lifecycle outcomes - Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices. Must-Have Experience & Skills - 3–5 years of hands-on customer lifecycle experience, preferably in E-commerce, or in on-demand web & app based businesses - Proven experience with working on CRM tools and content management systems - Customer IO, Braze - Strong analytical skills — ability to interpret customer data, identify behavioural patterns, and translate insights into actionable strategies. - Technical understanding of email deliverability, push notifications, in-app messaging, and SMS/WhatsApp performance optimisation. - Excellent project management and organisational skills — able to handle multiple initiatives across global markets. - Strong written communication and copywriting skills with a customer-first mindset. - Comfortable working in a fast-paced, test-and-learn, performance-driven environment. Work Schedule: - Monday-Friday - Office-based role in Bengaluru
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Customer Lifecycle Manager
1 week ago
Bengaluru, Karnataka, India Laundryheap Full time ₹ 9,00,000 - ₹ 12,00,000 per yearWe're looking for a dynamic Customer Lifecycle Manager who can drive customer engagement & retention to drive LTV in a fast-paced, global environment. This role is pivotal in driving repeat customers to the Laundryheap app and website and enhancing customer engagement across digital channels. The ideal candidate will have a deep understanding of user...
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Customer Lifecycle Manager
1 week ago
Bengaluru, Karnataka, India Laundryheap Full time ₹ 12,00,000 - ₹ 36,00,000 per yearLaundryheap is a fast-growing tech start-up revolutionizing the laundry and dry cleaning industry. We pick up, clean & deliver within 24 hours, with the service currently being available in 14 markets around the globe. After a successful start, we are now ready to grow our young and dynamic team even further and continue our international expansion.We're...
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