Lifecycle Marketing Manager

4 weeks ago

India Activate Talent Full time

Job Title Lifecycle Marketing Manager Health Clinical Education Focus Employment Type Full-time Remote Schedule EST 9 am-5 pm EST with flexibility for campaign needs Industry Health Clinical Education Position Overview We are seeking a Lifecycle Marketing Manager who thrives at the intersection of health education and digital engagement This role is responsible for designing and executing patient-centered journeys across the full lifecycle from awareness and onboarding to retention engagement and advocacy You ll translate clinical expertise into empathetic clear and personalized communication that drives patient outcomes and long-term loyalty Key Responsibilities Journey Design Execution Build and optimize lifecycle programs across email SMS app and web to nurture patients from first touch through long-term engagement Patient Education Focus Translate clinical knowledge and treatment pathways into digestible empathetic communication that empowers patients to understand and manage their care Segmentation Personalization Leverage behavioral demographic and clinical data to deliver personalized messages that resonate with individual patient needs Retention Engagement Develop strategies that reduce churn increase refill adherence and maximize long-term patient satisfaction and lifetime value Analytics Experimentation Track KPIs conversion open click rates churn NPS adherence run A B tests and optimize campaigns continuously for better outcomes Cross-Functional Collaboration Partner with growth clinical product and creative teams to ensure lifecycle messaging aligns with Allermi s medical accuracy and patient experience standards Requirements Qualifications 3-5 years of experience in lifecycle CRM retention marketing ideally in healthcare wellness or education Familiarity with email SMS platforms Klaviyo Iterable Braze HubSpot etc and campaign analytics Data-driven mindset with strong testing reporting and optimization skills Ability to distill clinical and educational content into clear human-centered messaging Strong organizational and project management skills able to manage multiple campaigns simultaneously

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