Rep44866041488 - Lifecycle Marketing Manager

4 days ago

India Activate Talent Full time

Job Title Lifecycle Marketing Manager Employment Type Full-time Remote Schedule US Time zone Industry Apparel About the Role We re seeking a highly experienced Lifecycle Marketing Manager to lead and optimize our sophisticated email and CRM ecosystem This is not a typical email marketing role You will be at the intersection of marketing product data UX and engineering managing a multi-platform multi-vendor tech stack powering complex lifecycle journeys across global markets You must be equal parts strategist systems thinker and analyst able to audit and improve enterprise-level flows that touch multiple departments and customer segments Key Responsibilities Own audit and evolve our full lifecycle marketing system - including transactional triggered and behavioral campaigns Lead cross-functional coordination between Growth Product Analytics Engineering and external vendors to align CRM strategy with broader business goals Manage a complex martech ecosystem including integrations across ESPs CDPs customer support tools analytics platforms and checkout systems Conduct deep system audits to uncover legacy logic overlapping triggers conflicting flows and missed opportunities Standardize and document business logic flow ownership and performance benchmarks across departments and platforms Evaluate and streamline vendor partnerships and platform usage to ensure best-in-class deliverability scalability and customer experience Design and own the testing roadmap for flows and segmentation strategies in collaboration with data and growth teams Translate UX business logic into clear flow maps working alongside designers and developers to ensure accuracy and effectiveness Partner with international teams to adapt lifecycle strategies for localization compliance and regional business priorities Bonus Points Experience with legacy system audits and modernization Familiarity with lifecycle platforms like Braze Klaviyo Iterable or Salesforce Marketing Cloud Strong understanding of eCommerce KPIs LTV AOV RPR within a technical system context What Success Looks Like 2-week audit completed with documented flow maps pain points and a roadmap Increased system clarity reduced redundancies and improved customer experience Aligned lifecycle strategy across departments and platforms Documented playbooks and accountability structure implemented Requirements Required Experience 7 years in Lifecycle CRM Marketing with at least 3 years managing complex enterprise-level systems across multiple platforms Proven experience working across multiple departments and platforms e g ESPs CDPs Shopify Recharge Zendesk GA Segment etc Strong technical fluency - you understand customer data event tracking integrations and how various tools interconnect Background in UX UI Business Analysis or Systems Design is highly preferred Excellent communication and documentation skills able to align technical realities with strategic business objectives Experience working in international multi-market environments and navigating varying compliance regulatory needs

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