Regional Manager

3 weeks ago

Chandigarh, Chandigarh, India Masadir Hr Services Full time
Job Description

Key Responsibilities

1. Sales & Revenue Management

- Drive the achievement of sales targets (primary & secondary) and market share for the assigned region.
- Ensure consistent YOY growth in revenue, volume, and profitability.
- Monitor KPIs and sales metrics regularly and take corrective actions.

2. Team Leadership

- Lead, coach, and manage a team of Area Sales Managers, Territory Sales Officers/Executives, or Business Development Managers.
- Conduct regular performance reviews, field visits, and training sessions.
- Drive a culture of ownership, accountability, and high performance.

3. Market Expansion & Penetration

- Identify and develop new business opportunities, dealer/distributor appointments, and retail/channel expansion.
- Develop region-specific strategies based on market dynamics and consumer behavior.
- Collaborate with the marketing team for execution of region-specific promotions and launches.

4. Distributor & Channel Partner Management

- Manage distributor health, ROI, claim settlements, and stock hygiene.
- Optimize supply chain and logistics coordination within the region.
- Address and resolve distributor or trade issues promptly.

5. Customer Relationship & Service

- Build strong relationships with key customers, influencers, and institutional clients (if applicable).
- Ensure customer satisfaction, complaint resolution, and service quality.
- Conduct trade meets, engagement programs, and loyalty initiatives.

6. Reporting & Analysis

- Provide timely and accurate reports on sales performance, market trends, and competitor activities.
- Analyze sales data, identify gaps, and design corrective action plans.
- Present regional performance in review meetings with senior management.

Qualifications

Essential:

- Bachelor's degree in Business, Marketing, Commerce, or any relevant discipline
- 812+ years of experience in sales/operations with at least 35 years in a team-leading or regional role

Desirable:

- MBA/PGDM in Sales, Marketing, or Business Management
- Prior experience in the same industry or region preferred
- Proficiency in MS Excel, CRM, or ERP tools

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