Territory Sales Manager

Company Description Avery Dennison Corporation NYSE AVY is a global materials science and digital identification solutions company We are Making Possible TM products and solutions that help advance the industries we serve providing branding and information solutions that optimize labor and supply chain efficiency reduce waste advance sustainability circularity and transparency and better connect brands and consumers We design and develop labeling and functional materials radio frequency identification RFID inlays and tags software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience Serving industries worldwide including home and personal care apparel general retail e-commerce logistics food and grocery pharmaceuticals and automotive we employ approximately 35 000 employees in more than 50 countries Our reported sales in 2024 were 8 8 billion Learn more at AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AND AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN AND ABOUT YOUR ROLE As a Territory Sales Manager TSM you will drive revenue growth and market development for our pressure sensitive label materials by building deep relationships with converter partners and generating end-user pull across your assigned region This role blends technical sales solution selling and market insight ensuring our materials are specified converted efficiently and preferred by brands and printers for plain and die-cut labels across multiple print technologies thermal transfer direct thermal flexo digital UV inkjet TSM also needs to ensure exceptional service delivery within an assigned territory Location Chennai YOUR RESPONSIBILITIES WILL INCLUDE Key Responsibilities Growth Market Development Deliver territory sales and margin targets through existing converter partners and new account acquisition Develop and execute territory and account strategies to meet price and mix objectives Proactively identify and prospect new accounts using screening techniques and referrals Drive spec-in and demand creation at end users brand owners to pull volumes through converter partners Expand share of plain die-cut label stock and promote new PSL solutions e g sustainable linerless-ready Utilize account management skills to plan and implement customer marketing and growth programs Customer Engagement Solution Delivery Build trusted advisor status with converters brand owners and OEM printer partners Provide product recommendations samples technical support pricing and service information on demand Generate product quotes and actively utilize value-selling tools and skills Uncover and assess customer needs to develop and execute tailored Value Propositions Navigate complex problems and structures to determine the best solutions for customer needs Provide exceptional customer experience for business partners and prospects to develop long-term business opportunities Negotiate price product mix and supply agreements while protecting profitability and competitive positioning Technical Solution Selling Demonstrate deep understanding of PSL construction facestock adhesive and liner plain die-cut label performance and printing technologies thermal inkjet laser flexo digital Collaborate with technical service teams to resolve application issues run trials and deliver converter training on new grades Promote innovations such as sustainable materials recyclable thinner liners linerless and connected packaging opportunities Planning Market Insight Develop a thorough understanding of market conditions current customers potential customers competitors in the assigned territory to ensure appropriate allocation of time to customers Monitor territory trends and conduct territory analysis and planning competitor activity pricing shifts new entrants and technological changes Develop and execute strategies to achieve revenue goals provide insightful forecasts with strategic inputs for product roadmap and marketing campaigns Participate in territory planning customer planning and territory reviews under the guidance of AIDC Leader Maintain accurate SFDC data sales pipeline opportunity progress key account plans Cross-Functional Collaboration Work closely with marketing product management and supply chain to ensure portfolio fit and reliable service Partner with OEMs printer manufacturers to create joint market development initiatives Participate in territory reviews with leadership to refine growth strategy and resource allocation Collaborate with other business units to evaluate volume identify trends ensure quality and monitor budgets WHAT WE WILL BE LOOKING FOR IN YOU Experience 6-10 years in B2B sales Direct Sales Industry Knowledge Pressure Sensitive Labels - construction converting and die-cutting Print technologies flexographic digital thermal transfer direct thermal Packaging supply chain and end-user segments E-Commerce Manufacturing Logistics QSR Retail Skills Solution value selling in a B2B environment Strong account planning negotiation capabilities CRM proficiency analytical insight for pipeline management Networking with converters OEMs and end-users Mindset Proactive entrepreneurial collaborative able to work with technical and commercial teams to drive pull-through growth Key Performance Indicators KPIs Territory sales growth revenue margin vs plan New converter acquisition activation Share gain in plain die-cut labelstock and premium PSL grades Forecast accuracy CRM discipline Qualifications Education Bachelor s degree in Engineering Printing Technology Packaging or MBA preferred Additional Information AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER All qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability protected veteran status or other protected status