
Product Manager-Field Crops
5 days ago
Job Description
About the Role:We are seeking a dynamicProduct Manager Field Cropsto drive growth strategies for seed products across key crops likeMaize, Pearl Millet, Rice, Wheat, and Mustard. This role is pivotal in planning and executing seed strategies, generating demand, and driving product awareness through impactful campaigns and promotions.
Key Responsibilities:
Plan and execute product strategies for key field crops.
Drive demand generation and awareness campaigns among farmers.
Build and execute product campaigns aligned with short-term and long-term business goals.
Train and educate sales teams on product positioning and market insights.
Collaborate with cross-functional teams to deliver market-driven solutions.
Must-Have Qualifications:
Education:B.Sc. Agri. or Allied Sciences + MBA
Experience:10-17 years, with at least2 yearsin aProduct/Category Managerrole in the seed sector.
Geography Expertise:Exposure to at least4-5 key agricultural markets Rajasthan, Punjab, Haryana, J&K, Uttarakhand, UP, MP, Chhattisgarh, Bihar.
Crop Expertise:Hands-on experience withMaize, Pearl Millet, Rice, Wheat, Mustardfor at least3-4 years.
Willingness to Travel:Extensive travel for farmer awareness campaigns and team training.
Good-to-Have:
5+ years in a Product Management role within the seed industry.
Strong analytical, presentation, and problem-solving skills.
M.Sc. Agri or Allied Sciences + MBA with specialization in Agribusiness Management.
Desired Competencies:
Effective communication and presentation skills.
Strong market research and competition analysis capabilities.
Deep understanding ofProduct Lifecycle ManagementandSeed Business Dynamics.
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