Insights Manager

About AstraZenecaAstraZeneca is a global science-led patient-focused biopharmaceutical company that focuses on the discovery development and commercialization of prescription medicines for some of the worlds most serious diseases But were more than one of the worlds leading pharmaceutical companies This position is responsible for using customer-level data sales data profiling data and other information to perform analysis which helps the business in designing an effective customer engagement plan Spearhead the segmentation and targeting process driven by strategy definition for the Business Leverage the analysis to generate insights and recommendations for optimizing sales efforts and effectively communicating those recommendations to key business stakeholders such as the marketing teams and sales leaders This role will drive the SFE KPI and Business Performance Dashboard and support monthly Business Unit Performance Review Procedures and Quarterly RBM review Processes This role would also require one to Lead and analyse market trends changes in market dynamics coordinate analysis reports and proactively identify business opportunities for current and future therapy areas Build and drive reporting analysis including reports on the market therapy areas and brands performance leveraging on IQVIA industry reports in-market sales reports Act as the subject matter expert to improve the quality reliability and availability of the data provide insightful and actionable analytics Valued Partner for businessCollaborate and support in crafting Pre Post strategy with Business Unit Identify SFE priorities by BU in consultation with the BU Head Marketing manager and Sales Managers Highly Collaborative in nature with high interpersonal skill set for the best kind of stakeholder management Clarify and drive strategy execution to RBMs ABMs and TBMsDemonstrate improvements through analytical insights and intervention in the planning execution processesDevelop refine the analytics roadmap to address performance and insights needs and meet business priorities Drive data management and data processing of customer profiling and targeting and field force calls and promotional activities Deep dive analysis of reasons of performing and non-performing territoriesCustomer engagement journey trackingInsight generationProfiling Segmentation and targetingConceptualize profiling approach to identify key target segments for pre- and Post Launch StrategyAnalyse opportunities HCP Territories through profiling and insightsDefine sharp S T based on outcome and insights of profiling for Sales forceDevelop a robust tracking mechanism Provide insights into call planning and messaging to Doctors Monitor execution excellence and provide periodic feedback to cross function team with analytics and insightsEngage with teams to close gaps in sales execution processDetailed understanding of doctors and alignment with the strategyClear understanding of Segmentation targeting and modelsParticipation and understanding of sales force understandingInsight driven Business sales planning and review proceduresParticipate as a key contributor in the annual commercial planning process specifically to leverage insights to optimize promotionSet KPI drive Field force to comply with the KPIsParticipate as a key contributor in the annual commercial planning process specifically to leverage insights to optimize promotionSet KPI drive Field force to comply with the KPIsEnsure availability of meaningful and accurate field force metrics e g SFE dashboards for management informationDesign Review templates ensure timely completion of the templates and actively participate in Review meeting at RBM ABM levelCoordinate with the sales team MIS Database team so as to maintain data updating and reports submission from field forceDefine the Key timelines for activities such as profiling dashboard publication and other key analysesAdhere to the timelines and highlight key challengesDevelop mechanism of availability of Customer Account sales Non sales on periodical mannerExistence of plans of each TBMFilled review templateEducation Qualifications Skills and ExperienceEssentialMBA from a reputed institute 30 Years of Age Expert in Advanced Excel -Proficiency in using complex formulas e g VLOOKUP HLOOKUP INDEX-MATCH SUMIFS COUNTIFS etc Ability to create and understand nested formulas Expertise in data cleaning transformation and manipulation Ability to sort filter and extract relevant information from large datasets Pivot Tables and Pivot Reporting Proficient in creating various types of charts and graphs for data visualization Ability to approach complex data-related problems with a logical and analytical mindset keen eye for detail especially when working with large datasets Data Visualization Tools Proficiency in Power BI tool for creating meaningful visualizations to communicate insights effectively Additional knowledge of tools like Tableau Matplotlib Seaborn or ggplot would be useful MBA from a reputed institute 30 Years of Age Expert in Advanced Excel -Proficiency in using complex formulas e g VLOOKUP HLOOKUP INDEX-MATCH SUMIFS COUNTIFS etc Ability to create and understand nested formulas Expertise in data cleaning transformation and manipulation Ability to sort filter and extract relevant information from large datasets Pivot Tables and Pivot Reporting Proficient in creating various types of charts and graphs for data visualization Ability to approach complex data-related problems with a logical and analytical mindset keen eye for detail especially when working with large datasets Data Visualization Tools Proficiency in Power BI tool for creating meaningful visualizations to communicate insights effectively Additional knowledge of tools like Tableau Matplotlib Seaborn or ggplot would be useful Data Storytelling The ability to communicate findings effectively through PowerPoint or other Visualization tools like Power BIMarket Research Experience Prior experience in market research or related roles is crucial This may include positions such as Market Research Analyst Data Analyst or similar roles Experience in pharma or consultancy such as IQVIA would be highly valued Analytical Skills The ability to analyze data and draw meaningful insights is fundamental This includes proficiency in statistical analysis and data interpretation Strategic Thinking Able to think strategically and provide actionable recommendations based on data and market trends Communication Skills Strong written and verbal communication skills for presenting findings creating reports and interacting with cross-functional teams DesirableYoung and result-oriented individual having a portfolio of personal or professional data science projects Familiarity with market research tools and software can be useful This could include tools for survey creation data analysis and visualization Certifications in market research or related areas For example certifications from organizations like the Market Research Society MRS Statistical Modeling Understanding of statistical concepts and proficiency in using statistical models for analysis and inference Hypothesis Testing Knowledge of hypothesis testing and experimental design is important for drawing meaningful conclusions from data Continuous Improvement Culture Understanding and implementing of Six Sigma principlesWhy AstraZenecaAt AstraZeneca were dedicated to being a Great Place to Work Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit Theres no better place to make a difference to medicine patients and society An inclusive culture that champions diversity and collaboration and always committed to lifelong learning growth and development Were on an exciting journey to pioneer the future of healthcare Date Posted 17-Jan-2025Closing Date 16-Feb-2025AstraZeneca embraces diversity and equality of opportunity We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills We believe that the more inclusive we are the better our work will be We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics We comply with all applicable laws and regulations on non-discrimination in employment and recruitment as well as work authorization and employment eligibility verification requirements