Area Sales Manager

4 weeks ago

Durgapur, India Sbi General Insurance Full time

Job Description

Role & Responsibilities:

Strategic Planning & Growth

- Drive agency channel strategy and ensure achievement of territory-wide targets
- Monitor market dynamics and the competitive landscape to gain strategic insights
- Execute growth initiatives while maintaining profitability and optimal loss ratios
- Align area/territory plans with goals on growth, activation, and product mix

Channel Development

- Lead efforts in agent recruitment, activation, and ongoing development programs
- Design and implement local marketing campaigns, training programs, and broker engagement activities
- Build and maintain strong relationships with channel partners
- Conduct regular audits and risk assessments to ensure compliance and operational efficiency

Customer Acquisition

- Establish strategic partnerships with fleet owners and key commercial clients
- Develop and implement customer retention strategies to maximize policy renewals

4. Team Leadership

- Manage manpower planning and drive productivity optimization
- Lead performance management, training, and capability development of the team
- Mentor senior team members and manage succession planning to ensure leadership continuity

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