Social Media Executive + Brand Manager

1 week ago

Mohali Punjab, India Lytegen Full time

Social Media Executive Brand Manager Mission Build and scale the brand s voice visibility and trust across all major social channels This person should make your brand feel alive visually emotionally and strategically They handle both creative direction and analytical execution Core Responsibilities 1 Brand Identity Strategy Define and maintain the brand tone color palette and storytelling themes across all posts Develop a monthly social media calendar aligned with campaigns launches or events Ensure every post supports brand positioning and emotional appeal not random posting 2 Content Creation Execution Write engaging captions hooks CTAs storytelling that stop scrolls Coordinate with designers video editors and copywriters to ensure high-quality creatives Create content briefs that are clear data-driven and aligned with audience psychology Stay on top of trends sounds and formats to keep brand content fresh but relevant 3 Community Engagement Management Actively engage with followers respond to DMs comments strategically Build influencer partnerships collaborations and user-generated content loops Monitor brand mentions and sentiment protect and grow brand image daily 4 Performance Analysis Growth Optimization Track KPIs reach engagement follower growth CTR retention rate and conversions Prepare weekly and monthly reports with actionable insights not just numbers Run small-scale ad experiments boosts engagement campaigns lookalike testing Analyze competitor brands and reverse-engineer what s working 5 Brand Campaign Leadership Plan and execute campaigns that connect emotionally not just promote offers Work closely with the performance marketing team for alignment between paid organic Suggest new brand collabs partnerships and opportunities for storytelling expansion Required Skill Stack Ideal Background 2-4 years experience managing brand social media not agency posting interns Has built or scaled at least one brand page organically show proof Understands content hooks retention psychology and storytelling tone Follows brands like Nike Duolingo CRED and knows why they work not just how

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