
Social Media Executive
1 week ago
**Job Title: Social Media Manager (1 Year Experience)**
**Job Location**: Mohali
**Job Type**: Full-time
**Job Summary**:
**Key Responsibilities**:
- **Social Media Strategy Execution**:
- Assist in the development and implementation of social media strategies to drive brand awareness, engagement, and lead generation.
- Collaborate with the marketing team to align social media content with broader marketing goals.
- **Content Creation & Scheduling**:
- Create, curate, and schedule engaging social media content (including posts, images, videos, and stories) tailored to each platform (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Ensure all content is on-brand, consistent with the company’s voice, and optimized for maximum engagement.
- **Community Engagement**:
- Monitor and manage day-to-day interactions on social media platforms, responding to comments, messages, and mentions.
- Build and maintain relationships with followers, brand advocates, and influencers to enhance brand loyalty and positive sentiment.
- **Campaign Management**:
- Assist in the planning and execution of paid social media campaigns, including creating ad copy, selecting target audiences, and monitoring campaign performance.
- Analyze campaign results and recommend adjustments to improve performance.
- **Analytics & Reporting**:
- Track key performance indicators (KPIs) for social media platforms (engagement, impressions, traffic, etc.).
- Generate weekly/monthly reports on social media performance, providing insights and recommendations for future campaigns.
- **Brand Monitoring**:
- Keep an eye on social media trends, industry news, and competitor activity to ensure the brand remains relevant and competitive.
- Report on any negative feedback or potential issues related to the brand on social media platforms.
- **Collaboration**:
- Work closely with the marketing, design, and content teams to align social media initiatives with broader marketing strategies.
- Participate in brainstorming sessions to create fresh, innovative content that resonates with the target audience.
**Qualifications**:
- **Experience**: At least 1 year of experience managing social media accounts for a brand or company.
- **Skills**:
- Proficiency in social media platforms (Facebook, Instagram etc.)
- Basic knowledge of social media advertising Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
- Strong writing and editing skills with an eye for detail.
- Understanding of social media analytics tools (e.g., Google Analytics, native platform insights).
- Creative thinking with an ability to create engaging content that aligns with the brand’s voice and objectives.
**How to Apply**:
Pay: ₹10,000.33 - ₹20,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
Expected Start Date: 09/01/2025
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