Partner Strategy

3 weeks ago

Gurgaon, Haryana, India Mindshare Full time

DescriptionOverview of jobMindshare is an agency of GroupM the world s largest media investment company and are a part of WPP In fact we are responsible for one in every three ads you see globally We are currently looking for a Partner -Strategy for Mindshare North In this role you will be working on multiple clients such as Grofers YUM Dyson Volvo Apollo Lufthansa and others This is an active client facing role that is meant to shape thinking of the client on how media is deployed in the vast ecosystem of choices that exist today The strategy lead will be called upon to have strong POV on marketing media best practices for brands depending on portfolio role life stage barriers and target audience Ability to diagnose what works what doesn t being well informed on research measurement techniques and having excellent appreciation for changing media habits will be needed Every touchpoint can individually or together play a role in consumer journey and the strategy lead needs to have a media-neutral point of view on a campaign and lead 360 ideations In addition given increasing importance of data and adtech martech solutions he she will need to champion new pilots data-driven initiatives and brand partnerships with technology companies The role will have a team reporting into it which requires team building and mentorship capabilities Reporting of the roleThis role reports to Principal Partner - Strategy North and East 3 best things about the job Working with world class marketing team across clients and marquee brands within the Mindshare North Portfolio Be an architect and Brand strategy owner Collaboration with multiple stakeholders both internally digital offline content activation teams and externally Client s creative agency PR ORM agency digital agency Opportunity to bring new practices to clients from a data and tech perspective backed by GroupM s stature in identifying and executing such work Constantly Evolve and Build skill sets with newer 360 tools in the industry and data partners In this role your goals will be In three months Met all stakeholders across clients identified including insights creative agency and interacted with them on an upcoming campaign Got a good understanding of business brand challenges past campaigns and competitive media Initiated an audit of current strategy work team output and given a roadmap to team members Learnt media basics and tools across google and FB suite In six months Initiated projects addressing key barriers business challenges whether via a campaign or a non-campaign idea Started becoming a go-to person for internal teams and client teams on strategic questions Ensuring that MS best practices - frameworks tools etc are well used as appropriate by internal teams and outputs shown to client Worked together with WPP partners to create few visible differences on brands What your day job looks like at Mindshare Lead the team that works on the annual marketing strategies along with the Client Leadership team and specialist units Participate in the Integrated Planning process Participate in thought leadership projects across clients Drive consumer understanding to draw insights that impact our client s businesses Keep abreast of media innovations and developments and find links to enrich brand plans To participate in idea generation sessions Writing entries for media and other awards What you ll bring Strong appreciation of marketing and challenges that can exist Capability to build a story - Make effective presentations Persuasive Pro active Communication skills Stake holder management Minimum qualifications MBA preferred Years of experience - 13- 14 years Should have a keen interest in brands and marketing Preferred exposure Understanding of Digital Data Research Analytics More about MindshareWe were born in Asia in 1997 a start up with a desire to change the media world Now we are a global agency with more than 7 000 employees in 116 offices across 86 countries operating as one team - We believe that in today s world everything begins and ends in media We aim to be our clients lead business partner to grow their business and drive profitability through adaptive and inventive marketing We do this through speed teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy We create new things and have fun doing it Whenever and wherever you join us you open a door to opportunities in any and of all aspects of media technology and innovation We will support you recognize you and reward you making Mindshare the place where you do the best work of your career Mindshare APAC has won 500 awards in the last year alone including Agency Network of the Year 2017 by both the MMA SMARTIESxe2x84xa2 and Campaign Asia for the fifth and third consecutive year respectively Mindshare is part of GroupM the media investment management arm of WPP the world s leading communications services group To learn more about Mindshare and our philosophy of Original Thinking visit us at and follow us on Twitter and and About India2020 brought opportunities for brands to innovate because of which we saw an evolving media stack The growth of digital is set to soar high because of changing consumer habits With approximately 500 million smartphone users low-priced data plans 45 to 50 million e-commerce shoppers approximately 60 OTT offerings and a young population India is a mobile-first internet market It is also one of the top 10 ad spend markets in the world and is set to climb the ranks Global big tech corporations have made considerable investments in top e-commerce retail ventures and Indian start-ups blurring the lines between social media e-commerce and mobile payments resulting in disruption on an unimaginable scale At GroupM India there s never a dull moment between juggling client requests managing vendor partners and having fun with your team We believe in tackling challenges head-on and getting things done GroupM is an equal opportunity employer We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging We celebrate the fact that everyone is unique and that s what makes us so good at what we do We pride ourselves on being a company that embraces difference and truly represents the global clients we work with Mindshare

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