
Media Lead
5 days ago
Job Description
Company: Prismatix
Location: Gurgaon, Haryana (Work from Office - 5 Days a Week)
Experience: 5 - 8 Years
Industry Background: Mandatory prior experience in an Ad Tech & Mobile Affiliate Network
Reporting To: Senior Leadership
About Prismatix
Prismatix.ai is a Media Tech company based in India & UAE with teams in India, Indonesia, Philippines, The UAE & Thailand. We have expertise in using tech and media to drive engaging users on iOS & AOS APPs.
The Role: Mobile Performance & Affiliate Marketing Lead
As the Mobile Performance & Affiliate Marketing Lead, you will be the key driver of our mobile user acquisition and revenue growth through affiliate and performance-based channels. This is a hands-on role that requires a strategic thinker with a deep understanding of the mobile Ad-Tech ecosystem, strong negotiation skills, and proven leadership ability to manage and optimize campaigns for maximum return on investment (ROI). You will also be directly responsible for leading and mentoring a team of 3 to 4 people.
Key Responsibilities
Strategy & Performance Management
- Develop and Execute Strategy: Formulate and execute comprehensive mobile performance and affiliate marketing strategies to achieve ambitious user acquisition, retention, and revenue goals (CPI, CPA, CPL, ROAS).
- Campaign Optimization: Oversee the planning, execution, and optimization of all mobile performance campaigns across multiple networks, channels, and partners, ensuring consistent delivery on client KPIs.
- Budget Ownership: Own and manage the performance marketing budget, allocating spend effectively across channels, and providing accurate forecasting and ROI analysis.
- Data-Driven Insights: Analyze large datasets to identify trends, derive actionable insights, and continuously refine performance levers.
Ad-Tech, Tracking & Integrations (Technical Focus)
- MMP Expertise (Must-Have): Must have hands-on experience working with and leveraging Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, Kochava, Singular, AppMetrica, or similar platforms for campaign setup, reporting, and attribution.
- Ad Serving Tools (Must-Have): Proven experience operating and managing campaigns within popular Ad Serving and Tracking platforms like Affise, Trackier, Swaarm, Offer18, FuseClick, or other proprietary AD-Tech tracking solutions.
- API Traffic Management: Must have prior experience working with API traffic publishers and understanding the nuances of server-to-server tracking.
- API Network Development (Added Advantage): Experience in building, integrating, or scaling an API network of traffic will be a significant advantage.
Affiliate & Partner Management
- Relationship Building: Establish, nurture, and expand strong relationships with key mobile affiliate networks, media partners, direct publishers, and traffic sources.
- Negotiation: Expertly negotiate competitive payout rates, campaign terms, and exclusive inventory to ensure maximum profitability and campaign quality.
- Quality Assurance: Implement robust fraud detection and prevention measures to maintain campaign quality and channel integrity.
Team Leadership & Development
- Team Management: Lead, mentor, and guide a small but growing team of 2-3 performance/affiliate specialists, fostering a high-performance, data-driven, and collaborative team culture. Experience in handling a small team will be an added advantage.
- Cross-Functional Collaboration: Work closely with the Product, Technology, Creative, and Sales teams to align marketing initiatives, integrate new features, and develop high-performing ad creatives and landing pages.
Required Qualifications & Skills
- Experience:5 to 8 years of progressive experience in Mobile Performance Marketing and Affiliate Marketing.
- Industry Expertise (Mandatory): Proven track record working directly within an Ad Tech, Mobile Affiliate Network, or Performance Marketing/Agency environment.
- Technical Proficiency: Deep working knowledge of the required MMPs and Ad Serving/Tracking tools listed above.
- Data & Analytics: Exceptional analytical skills, proficiency in Excel/Google Sheets, and experience in data visualization/reporting.
- Leadership: Experience in handling and mentoring a small team is highly preferred.
- Communication: Excellent verbal and written communication, presentation, and negotiation skills.
- Work Style: Highly proactive, results-oriented, and comfortable in a fast-paced, data-driven environment.
-
Lead - Paid Media
3 weeks ago
Gurugram, India Team Pumpkin Full timeJob Title: Lead - Paid Media Summary: We are seeking a highly experienced and results-driven individual to join our Paid Media department as a Lead. The ideal candidate will have at least 4 years of experience in managing Paid Media campaigns across various platforms and industries. As the Lead - Paid Media, you will play a crucial role in driving our...
-
Social Media Lead
3 weeks ago
Gurugram, India Capital Placement Services Full timeAnalyse customer expectations according to past social media activity Develop social media campaigns Define KPIs and KRAs for social media campaigns Update social media content across all channels
-
Content & Social Media Lead
3 weeks ago
Gurugram, India Dslr Technologies Full timeAbout Aramya Our vision is to build some of the worlds most loved fashion and lifestyle brands and enable people to express themselves. With a fast-moving team driven by creativity, technology, and customer obsession, were building a movement that celebrates every womans unique journey. We're well funded, with $12M raised from marquee investors like Accel,...
-
Team Lead
2 weeks ago
Gurugram, India Technians Softech Full timeJob Description ROLES & RESPONSIBILITIES: - Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives. - Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging...
-
Paid Media
3 weeks ago
Gurugram, Gurugram, India Technians Full timeJob Description Position: Paid Media - Head Experience: 7+ years Location: Sector 48, Gurugram As the Head of Paid Media at our esteemed advertising agency, your primary goal is to lead and innovate our paid media efforts across various digital platforms. You will be responsible for spearheading a team of digital advertising specialists, devising...
-
Xneeti - Paid Media Lead - Meta
1 week ago
Gurugram, India Xneeti Full timePaid Media Lead - Meta (US DTC Focus) Growth & Paid AcquisitionAbout XneetiXneeti is a modern commerce-enablement platform built to support Indian consumer brands expanding into international markets. Backed by leading seed investors and covered by publications like VCcircle, we're on a mission to make cross-border brand building seamless and...
-
Manager - Paid Media
7 days ago
Gurugram, Gurugram, India Technians is now Nians Full timeJob Description Position: Paid Media Manager Experience: 6+ years Location: Sector 48, Gurugram As the Paid Media Manager, you will lead and manage all aspects of paid media campaigns across various digital platforms. You will oversee a team of digital advertising specialists, develop strategic plans, and drive performance to achieve marketing...
-
Social Media Lead/JetPac/Gurgaon
7 days ago
Gurugram, India Circles Full timeJob Description About Jetpac: Jetpac, from Circles, is here to flip the Travel Universe upside down. We grew 10x last year, reaching customers in 150+ countries, in 10 languages and currencies. We're rebels and misfits who take ownership, lead with hustle and never settle. If you've got the guts, the smarts and the creativity, read on. Job Overview We're...
-
Social Media Manager
3 weeks ago
Gurugram, Gurugram, India AccioJob Full timeJob Description About the Role:- We're looking for a sharp, creative, and execution-focused Social Media Manager to manage AccioJob's presence across platforms like Instagram, LinkedIn, and YouTube. This role is for someone who's not just a content enthusiast but also a brand thinker - someone who understands what clicks with students, working...
-
Social Media Specialist
5 days ago
Gurugram, Gurugram, India The Artarium Full timeJob Description About Us The Artarium is a premium home dcor brand specializing in exquisite brass and copper kitchenware, handcrafted god idols, and elegant dcor pieces. We blend tradition with modern aesthetics, offering high-quality products that enhance living spaces. As we expand our digital footprint, we are seeking a creative and results-driven...