Media Lead

Job Description

Company: Prismatix

Location: Gurgaon, Haryana (Work from Office - 5 Days a Week)

Experience: 5 - 8 Years

Industry Background: Mandatory prior experience in an Ad Tech & Mobile Affiliate Network

Reporting To: Senior Leadership

About Prismatix

Prismatix.ai is a Media Tech company based in India & UAE with teams in India, Indonesia, Philippines, The UAE & Thailand. We have expertise in using tech and media to drive engaging users on iOS & AOS APPs.

The Role: Mobile Performance & Affiliate Marketing Lead

As the Mobile Performance & Affiliate Marketing Lead, you will be the key driver of our mobile user acquisition and revenue growth through affiliate and performance-based channels. This is a hands-on role that requires a strategic thinker with a deep understanding of the mobile Ad-Tech ecosystem, strong negotiation skills, and proven leadership ability to manage and optimize campaigns for maximum return on investment (ROI). You will also be directly responsible for leading and mentoring a team of 3 to 4 people.

Key Responsibilities

Strategy & Performance Management

- Develop and Execute Strategy: Formulate and execute comprehensive mobile performance and affiliate marketing strategies to achieve ambitious user acquisition, retention, and revenue goals (CPI, CPA, CPL, ROAS).
- Campaign Optimization: Oversee the planning, execution, and optimization of all mobile performance campaigns across multiple networks, channels, and partners, ensuring consistent delivery on client KPIs.
- Budget Ownership: Own and manage the performance marketing budget, allocating spend effectively across channels, and providing accurate forecasting and ROI analysis.
- Data-Driven Insights: Analyze large datasets to identify trends, derive actionable insights, and continuously refine performance levers.

Ad-Tech, Tracking & Integrations (Technical Focus)

- MMP Expertise (Must-Have): Must have hands-on experience working with and leveraging Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, Kochava, Singular, AppMetrica, or similar platforms for campaign setup, reporting, and attribution.
- Ad Serving Tools (Must-Have): Proven experience operating and managing campaigns within popular Ad Serving and Tracking platforms like Affise, Trackier, Swaarm, Offer18, FuseClick, or other proprietary AD-Tech tracking solutions.
- API Traffic Management: Must have prior experience working with API traffic publishers and understanding the nuances of server-to-server tracking.
- API Network Development (Added Advantage): Experience in building, integrating, or scaling an API network of traffic will be a significant advantage.

Affiliate & Partner Management

- Relationship Building: Establish, nurture, and expand strong relationships with key mobile affiliate networks, media partners, direct publishers, and traffic sources.
- Negotiation: Expertly negotiate competitive payout rates, campaign terms, and exclusive inventory to ensure maximum profitability and campaign quality.
- Quality Assurance: Implement robust fraud detection and prevention measures to maintain campaign quality and channel integrity.

Team Leadership & Development

- Team Management: Lead, mentor, and guide a small but growing team of 2-3 performance/affiliate specialists, fostering a high-performance, data-driven, and collaborative team culture. Experience in handling a small team will be an added advantage.
- Cross-Functional Collaboration: Work closely with the Product, Technology, Creative, and Sales teams to align marketing initiatives, integrate new features, and develop high-performing ad creatives and landing pages.

Required Qualifications & Skills

- Experience:5 to 8 years of progressive experience in Mobile Performance Marketing and Affiliate Marketing.
- Industry Expertise (Mandatory): Proven track record working directly within an Ad Tech, Mobile Affiliate Network, or Performance Marketing/Agency environment.
- Technical Proficiency: Deep working knowledge of the required MMPs and Ad Serving/Tracking tools listed above.
- Data & Analytics: Exceptional analytical skills, proficiency in Excel/Google Sheets, and experience in data visualization/reporting.
- Leadership: Experience in handling and mentoring a small team is highly preferred.
- Communication: Excellent verbal and written communication, presentation, and negotiation skills.
- Work Style: Highly proactive, results-oriented, and comfortable in a fast-paced, data-driven environment.