Social Media Manager
3 weeks ago
Job Description Job Summary Mirai School of Technology is seeking a creative, strategic, and highly driven Content Creator & Social Media Manager to strengthen and lead our brand's digital presence. The ideal candidate will be responsible for developing engaging content, managing social media platforms, and cultivating a vibrant online community that enhances brand visibility, engagement, and conversions. Key Responsibilities 1. Content Creation - Develop engaging, original, and high-quality content (videos, reels, posts, stories, etc.) tailored to each platform. - Collaborate with design, marketing, and product teams to create impactful campaign content. - Ideate and execute influencer-style content (talking reels, product demos, user stories, etc.) regularly. - Manage the content calendar plan, schedule, and publish content consistently across channels. 2. Social Media Management - Manage and grow brand presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms (e.g. Threads, Pinterest). - Build and engage with the online community respond to comments, DMs, and messages promptly. - Monitor social media trends, hashtags, and platform updates to leverage opportunities. - Track, analyze, and optimize performance metrics to improve content strategy. 3. Brand Communication - Ensure all content aligns with brand tone, identity, and visual guidelines. - Build and maintain a distinct, relatable, and aspirational brand voice. - Work closely with the performance marketing team to create ad creatives and support content funnels. Qualifications & Skills - 25 years of experience in content creation and/or social media management, preferably with D2C or consumer-facing brands. - Strong storytelling ability with a sharp visual sense. - Proficiency in Instagram Reels, TikTok-style content, Canva, or basic video editing tools (e.g. CapCut, InShot, Premiere Pro). - Ability to independently shoot, edit, and publish content. - Strong grasp of social media algorithms, analytics, and community-building strategies. - Passion for digital content, pop culture, and emerging internet trends. Nice to Have - Experience in influencer collaborations or UGC-style content. - Photography or graphic design skills. - Exposure to email marketing or content SEO. Why Join Us - Be part of a passionate and dynamic team driving the growth of a fast-scaling D2C brand. - Enjoy creative freedom and the opportunity to experiment with fresh ideas. - Play a direct role in shaping how Mirai School of Technology is perceived online.
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