Xneeti - Paid Media Lead - Meta

2 weeks ago

Gurugram, India Xneeti Full time

Paid Media Lead - Meta (US DTC Focus) Growth & Paid AcquisitionAbout XneetiXneeti is a modern commerce-enablement platform built to support Indian consumer brands expanding into international markets. Backed by leading seed investors and covered by publications like VCcircle, we're on a mission to make cross-border brand building seamless and scalable.We're hiring a Paid Media Lead who can take ownership of paid acquisition on Meta platforms (Facebook & Instagram), focusing specifically on customer acquisition from the US market. This role is key to scaling direct-to-consumer (DTC) revenues across our brand portfolio.What You'll Be DoingCampaign Management: Develop and manage full-funnel paid media campaigns on Meta Ads for DTC brands targeting US consumers, ensuring results are ROI-positive.Performance Optimization: Continuously optimize campaigns by analyzing key performance metrics like CPA, ROAS, CTR, and LTV.Strategic Targeting: Use pixel data and advanced segmentation to build high-intent custom and lookalike audiences, and enhance retargeting efficiency.Creative Ideation: Partner with design and content teams to create compelling visual and copy assets that engage and convert.Budget Control: Monitor ad spend across campaigns and ensure that investments are aligned with growth targets and margin thresholds.Data & Reporting: Prepare weekly dashboards and insights for leadership to enable data-driven decision making and campaign refinement.What Makes You a Fit- 2-5 years of hands-on experience running paid campaigns on Meta platforms for DTC products.- Demonstrated experience in scaling monthly spend while keeping CAC in check.- Familiarity with funnel structuring, campaign segmentation, and experimentation strategies.- Comfort with performance tools like Meta Ads Manager, Google Analytics, and Excel/Sheets.- Experience targeting the US market is a strong plus.- Highly proactive, detail-oriented, and responsive to real-time data changes.- If you're eager to lead impactful campaigns and shape how Indian DTC brands grow in the US, we'd love to hear from you. (ref:iimjobs.com)

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