Account Manager

1 day ago


Gurugram, India Qode.world Full time

OverviewAs the Account Manager - Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. Youll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.Key ResponsibilitiesClient Strategy & Communication- Manage relationships with client founders, CMOs, and marketing heads.- Lead weekly performance review meetings and translate data into actionable insights.- Align client expectations, growth goals, and media strategy to business objectives.- Oversee client P&L for ad investments, balancing growth and efficiency.Performance Management & Reporting- Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.- Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations.- Identify performance issues and propose improvement strategies.- Build and present clear, insightful performance reports.Scaling & Strategy Development- Collaborate with the strategy team to design account growth roadmaps.- Recommend budget allocation, funnel strategy, and audience expansion.- Audit creatives and landing pages to guide strategic decisions.- Suggest new platform testing or automation opportunities.Execution Oversight & Team Coordination- Ensure daily ad operations and reporting tasks are completed accurately.- Translate strategic goals into actionable steps for internal teams.- Track progress, review deliverables, and maintain quality standards.- Coach junior team members on performance marketing and communication.Process & System Development- Create SOPs and templates for reporting, campaign audits, and reviews.- Maintain workflow consistency and structured documentation.- Contribute to automation and dashboard projects that enhance 47 years of experience in performance marketing or digital strategy (preferably agency-side).- Proven record managing 50L2Cr+ monthly ad spends across platforms.- Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.).- Data-driven mindset with excellent analytical and problem-solving skills.- Exceptional client management and communication abilities.- Strategic thinker able to connect marketing metrics with business growth.- Experience mentoring small teams and improving internal workflows.Preferred Skills- Experience with AI or automation tools for optimization and reporting.- Understanding of multi-touch attribution, blended ROAS, and funnel measurement.- Exposure to D2C, SaaS, or healthcare sectors.- Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp. (ref:iimjobs.com)



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