Manager – Paid Media, Digital Talent Acquisition

Ready to shape the future of work? At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.  If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.  Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading enterprisesglobally.Through ourdeep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead.Powered by curiosity, courage, and innovation, our teamsimplementdata, technology, and AItocreate tomorrow, today.Get to know us atgenpact.comand onLinkedIn,X,YouTube, andFacebook.  Inviting applications for the role of Manager – Paid Media, Digital Talent Acquisition The Paid Media Manager – Digital Talent Acquisition role is responsible for the digital experience of the Genpact Talent program to support the Global EVP program, as well as regional activations in Americas, Europe and APAC. This role fits within the broader Integrated Campaign and Channel Strategy team and reports to the Head of Global Paid Media. This person will work closely with Marketing and HR teams locally in our key geographies such as India, Philippines, Japan, US, South & Central America, as well as with the central Marketing team, who are based largely in the US & UK. Responsibilities ·Creates a paid media strategy that supports Employer Branding and Talent Acquisition efforts for Genpact globally, in partnership with internal Talent leadership, HR teams, and external agency partner. Includes translating internal requirements into tailored briefs for the agency partner to execute. ·Ensures paid media budget is planned to meet campaign objectives and optimized based on performance data ·Reviews front-end digital and paid media data to provide feedback and recommendations to agency partner based on best practices oRequired: Familiar with direct paid media campaign set up for Meta/Facebook/Instagram, TikTok, LinkedIn, Google Ads oOptional: familiar with SmartDreamers Social platform, Optmyzr Paid Search Platform (two main external partners) ·Reviews back-end HR/Application data to provide feedback and recommendations to internal stakeholders based on best practices ·Reviews creative proposals cross-channel and provides recommendations on ways to improve based on Genpact’s own internal testing, best practices, and channel and geo-specific nuances ·Communicates strategy and results to Talent, HR, and Marketing leadership using performance data and insights Qualifications we seek in you Minimum Qualifications •Experience using web analytics tools (e.g., Google Analytics, Adobe Analytics) and is highly proficient in Excel and PowerPoint •Familiar with marketing dashboard and data visualization tools like Domo, MCI, Tableau, Datorama •Experience in talent and persona-based audience strategies Preferred Qualifications/ Skills •Excellent interpersonal skills, persuasive communicator, and skilled at working collaboratively across different functions •Can-do attitude •Understanding of the technical aspects of the media industry and media research •Adept at using performance data and insights to drive decision-making and influence stakeholders Why join Genpact? Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation  Make an impact – Drive change for global enterprises and solve business challenges that matter  Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities  Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day  Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress  Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.  Let’s build tomorrow together.