Google Ads Manager

3 days ago

Jodhpur, India Estée Lauder Company Full time

Google Ads Manager / Specialist Estée Lauder Company Part-time · Remote Position Snapshot Estée Lauder Company is looking for a Google Ads Manager / Specialist who can build, refine and optimise paid search strategies that elevate brand visibility while delivering measurable returns. The role is designed for a professional who understands how to balance precision bidding, strategic messaging and performance insights in a competitive digital environment. What You Will Shape Instead of executing isolated tasks, you will shape three essential elements of paid search success: - Strategic control of Google Ads ecosystems - Continuous improvement based on behavioural and performance data - A sustainable, scalable ads structure aligned with brand goals Your work will influence how the brand reaches intent-driven users and how efficiently campaigns convert that intent into action. Core Practice Areas1. Campaign Architecture - Build structured campaigns with clear thematic relevance - Maintain logical keyword groupings, match types and bidding models - Adapt structure as markets shift and competition evolves 2. Performance Refinement - Optimise bids, placements, ad copy and landing page alignment - Identify inefficiencies early and take corrective action - Evaluate audience signals and apply precision targeting 3. Analytical Judgement - Interpret search data, cost patterns and conversion behaviour - Recommend direction based on evidence, not intuition - Present findings in a concise, business-friendly format 4. Collaboration & Integration - Coordinate with creative, content, analytics and brand teams - Ensure messaging across campaigns remains consistent with Estée Lauder’s identity - Align ads strategy with broader marketing priorities Indicators of Excellence We assess candidates through capability signals, not strict requirements: - Experience managing Google Ads in performance-driven environments - Strong understanding of search intent, bidding mechanics and optimisation cycles - Ability to spot meaningful patterns in data and act decisively - Clear communication—structured, precise and calm under shifting conditions - Familiarity with skincare, beauty, luxury, or retail sectors is a plus - Reliable self-management in a remote, part-time framework Working Rhythm - Part-time, with focus on impactful output rather than hours logged - Remote, offering autonomy to plan and execute your workflow - Regular syncs with brand, digital and performance teams - Culture built on clarity, accountability and ongoing refinement

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