Strategic Digital Campaign Manager

2 days ago

Jodhpur, India beBeeAdvertising Full time

Job OverviewThe Digital Advertising Manager plays a pivotal role in driving the planning, execution, and optimization of Google Ads campaigns that captivate, engage, and convert.This individual is responsible for leading cross-functional teams to align advertising with seasonal collections and campaigns, ensuring seamless synergy between creative and brand efforts.A key focus area includes designing, implementing, and managing Google Ads campaigns across various channels, including search, display, shopping, and video, while consistently optimizing for maximum ROI and growth objectives.Through rigorous audience, keyword, and market research, this manager refines targeting and ad relevance, identifying opportunities for enhancement and implementation.Collaboration with the analytics team enables the tracking, analysis, and reporting of performance data, providing actionable insights that inform future campaign strategies.As a thought leader in digital marketing trends, tools, and innovations within the Google Ads ecosystem, the Digital Advertising Manager stays abreast of industry developments, applying knowledge to stay ahead of the curve.Key Responsibilities:Design, implement, and manage Google Ads campaigns across search, display, shopping, and video platforms.Optimize campaigns daily to achieve maximum return on investment (ROI) and growth objectives.Conduct thorough audience, keyword, and market research to refine targeting and ad relevance.Partner with creative and brand teams to ensure cohesive messaging and alignment with company values.Track, analyze, and report on performance data to inform future campaign strategies.Stay informed on emerging digital marketing trends, tools, and innovations within the Google Ads ecosystem. About the Role:As a Digital Advertising Manager, you will lead the development of comprehensive Google Ads strategies that inspire and engage customers.This role is essential in ensuring that our organization effectively reaches the right audience with the right message, while upholding our core values of quality, simplicity, and longevity.

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