
PPC/Growth Manager
2 weeks ago
Note: Immediate/15 days Joining Only
Roles and Responsibilities
- Setting up Google AdWords and Bing campaigns by conducting target keyword research & writing relevant ad copies, whilst ensuring effective campaign and keyword structure
- Managing & optimizing campaigns using a combination of bid and budget management, structural, keywords, ad text optimization, and creative optimization.
- Management of Paid Social campaigns across Facebook, Instagram, and other social media platforms
- Managing end-to-end shopping campaigns, including creating feed files, working with merchant center, and executing shopping campaigns.
- Understanding creative requirements for different platforms
- Ability to develop a strong understanding of the companies product offerings and can do a competitor profiling accordingly
- Working with and providing daily, weekly status updates as part of the team
- Ensuring that conversion tracking and other KPI measurements are in place
- Manage and monitor spending to ensure it is in line with the assigned budget
Skills / Experience / Qualifications
- Educational Requirements Any Bachelor's Degree (as per company minimum requirements)
- 4+ years of PPC experience (Google Ads & Facebook Ads). Experience in Programmatic media buying would be an advantage (Not Required).
- Experience working with E-Commerce setup would be preferred.
- Strong analytical ability and experience to work with data.
- Basic Excel Skills
- Ability to communicate effectively
- Quick Learner
- Exceptional attention to detail & performance driven
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