High-Performance Digital Advertising Strategist

2 days ago

Jodhpur, India beBeePPC Full time

We are seeking an elite, performance-driven PPC specialist to take full ownership of our paid acquisition strategy. This is a critical role focused on maximizing ROI and scaling user acquisition for a B2B SaaS platform.Position Details Position: Senior PPC Specialist Type: Full-Time (Immediate Joining Preferred)Key ResponsibilitiesStrategy, Execution, & OptimizationChannel Ownership: Own the full lifecycle of all paid media campaigns across key platforms including Google Ads (Search, Display, YouTube), Meta Ads, and Campaign Manager, with a focus on B2B lead generation.SaaS Strategy: Develop and execute advanced full-funnel PPC strategies tailored specifically for a SaaS product (including brand, competitor, high-intent, and retargeting campaigns), emphasizing conversions that lead to high Customer Lifetime Value (LTV).Creative Testing: Partner with the Content and Design teams to design, launch, and rapidly A/B test ad copy, creative assets, and landing page elements to continuously improve Quality Scores and conversion rates.Tracking, Analysis, & ReportingAttribution & Tracking: Lead the implementation and management of advanced tracking and attribution systems to ensure accurate multi-touch attribution from ad click to trial sign-up and pipeline creation.Data Analysis: Conduct deep performance analysis using Google Analytics and other specialized analytics tools to generate clear, actionable insights and forecasts for stakeholders.Forecasting & Reporting: Provide regular, detailed reports on campaign performance and future spend recommendations, tying campaign success directly to business outcomes.RequirementsSaaS Sector Experience is Mandatory: 5+ years of hands-on experience running and scaling PPC campaigns, with a minimum of 2 years dedicated to a B2B or Enterprise SaaS product.Platform Mastery: Expert-level proficiency in managing large-scale campaigns across Google Ads and Meta Ads Manager is required.Technical Skills: Strong understanding of conversion tracking implementation, audience segmentation, bidding algorithms, and the sales cycle complexity unique to SaaS.Analytical Prowess: Must be highly analytical with advanced proficiency in MS Excel/Google Sheets for data manipulation and pivot table creation.Certifications: Current Google Ads certifications are strongly preferred.

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