Senior Martech Developer

2 weeks ago

Gurugram, India Srijan Full time

Job Description

Key Responsibilities

- Braze Implementation Configuration:Lead the setup and implementation of Braze, including segmentation, journey orchestration, personalization, and real-time event-based messaging.
- Data Integration:Connect Braze with various data sources, including CDPs, CRMs, cloud storage, and custom APIs to enable real-time and batch data processing.
- Web Mobile Integration:Work with SDKs and APIs to integrate Braze with iOS, Android, and web applications for in-app messaging, push notifications, and behavioural tracking.
- Marketing Use Case Activation:Implement advanced marketing automation use cases, such as lifecycle campaigns, retargeting, personalized messaging, and transactional communications.
- Cross-Channel Campaign Execution:Enable omnichannel messaging across push, email, SMS, in-app messaging, and webhooks while optimizing deliverability and engagement.
- Performance Monitoring Optimization:Monitor campaign performance, troubleshoot issues, and continuously optimize for scalability and efficiency.
- Coding Development:Develop and maintain custom scripts, APIs, and data workflows to enhance marketing automation capabilities.
- SQL Data Modelling:Design and optimize data structures, write complex SQL queries, and create data models for improved segmentation and analytics.
- Collaboration Documentation:Work closely with marketing teams, data engineers, and developers to ensure seamless integrations, and document best practices, processes, and configurations.

Required Skills Qualifications

- 5+ years of experience in implementingand managing the Braze platform.
- Strong expertise inBraze APIs, Canvas workflows, Liquid templating, and campaign automation.
- Hands-on experience integrating Braze with data platforms (CDPs, CRMs, Data Warehouses) and marketing ecosystems.
- Proficiency in workingwith Braze SDKs (iOS, Android, Web), REST APIs, and event-based triggers.
- Solid understanding of marketing automation strategies, segmentation, and personalization techniques.
- Strong coding skills with experience in JavaScript, Python, or other relevant languages.
- Advanced SQL skills, including writing complex queries, data transformation.
- Experience in data modelling and structuring datafor efficient analysis and segmentation.
- Familiarity with cloud platforms (AWS, GCP, or Azure) and data pipelines is a plus.
- Strong problem-solving skills and the ability to work in a fast-paced, client-driven environment.

Preferred Qualifications

- Experience working across multiple industries (Retail, Fintech, Insurance, Healthcare, etc.) in marketing automation.
- Knowledge of additional database technologies and ETL tools.
- Braze Certified Developer or ArchitectOr relevant marketing automation developer credentials.

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