Director/Head - Marketing B2B

2 days ago

Gurugram, India Nitro Commerce Full time

Location: Gurugram

Company Description

Nitro Commerce is a Series A adtech startup founded in 2023 by an experienced team from Wigzo, a pioneering martech company that was successfully acquired by Shiprocket, marking a significant cash exit. The company is led by Umair Mohammed, a well-known figure in the martech space and founder of Wigzo, who brings deep expertise in ecommerce and marketing technology innovation. Nitro Commerce specializes in delivering in-market identified audiences targeted contextually with the most relevant creative, driving conversions directly on the brand's own website within the same or multiple sessions

Role & Responsibilities

Strategic Leadership:

  • Develop and execute a comprehensive marketing strategy that aligns with the company's business goals and objectives
  • Define the brand's unique value proposition and ensure it is consistently communicated across all channels.

Go-to-Market (GTM) & Product Marketing:

  • Lead the GTM strategy for new product launches, features, and platform updates.
  • Develop compelling messaging and positioning for our MarTech/AdTech solutions.
  • Partner with the product and sales teams to ensure marketing efforts support product adoption and revenue targets

Demand Generation & Growth:

  • Oversee all demand generation activities, including performance marketing, content marketing, SEO/SEM, email marketing, and social media
  • Implement and optimize marketing automation and CRM systems to improve lead nurturing and sales hand-offs

Brand & Communications:

  • Build and strengthen the company's brand presence through public relations, industry events, and thought leadership.
  • Oversee the creation of high-quality content, such as blog posts, articles, webinars, and podcasts.
  • Manage the company's social media strategy to engage with the AdTech community and build a strong following.

Team Leadership & Development

  • Recruit, mentor, and manage a team of marketing professionals.
  • Foster a culture of collaboration, creativity, and continuous improvement.
  • Provide regular feedback and professional development opportunities to team members.

Qualifications

  1. 6+ Years

of relevant experience in spearheading entire Marketing department
2. Prior experience in
B2B/MarTech/AdTech

is must
3. Strong organizational skills and attention to detail
4. Ability to manage multiple tasks and prioritize effectively in a fast-paced environment
5. Proactive, self-starter with a strong work ethic and a desire to learn

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