Head of Marketing

3 weeks ago

Gurugram, India Lepton Software Full time

We are looking for an experienced and visionary Head of Marketing to lead our global marketing initiatives. This role requires a seasoned marketing leader with a deep understanding of the IT and SaaS sectors, who can drive demand generation, brand positioning, and digital marketing to accelerate business growth.

Key Responsibilities:

Marketing Strategy & Leadership

  • Define and lead the global marketing strategy aligned with business goals and revenue targets.
  • Position Lepton Software as a thought leader in geospatial and location intelligence domains.

Brand Management & Positioning

  • Build and manage the company's brand identity, voice, and value proposition across all channels.
  • Ensure brand consistency in communications, campaigns, and customer touchpoints.
  • Manage public relations, media engagement, and corporate communications.

Digital Marketing & Lead Generation

  • Develop and implement demand generation strategies to drive qualified B2B leads.
  • Optimize multi-channel marketing campaigns (email, SEO/SEM, social, webinars) in alignment with sales goals.
  • Generate high-quality leads and nurture them through the sales funnel in collaboration with the sales team.

Product & Content Marketing

  • Lead content strategy for whitepapers, blogs, case studies, videos, presentations, and thought leadership content.
  • Work closely with product and sales teams to translate complex technical offerings into compelling narratives.
  • Ensure SEO-optimized and persona-driven content across platforms.

Event Management

  • Plan and manage participation in industry events, webinars, partner programs and customer conferences.
  • Drive event marketing strategies including pre-event promotion, on-ground branding, and post-event follow-up.

Team Development & Management

  • Build, lead, and mentor a high-performing marketing team.
  • Establish KPIs and performance metrics to ensure accountability and continuous improvement.

Market Intelligence

  • o Analyze market trends, customer insights, and competitive landscape to inform strategy.
  • o Identify new market segments and growth opportunities.

Analytics & ROI:

  • Track KPIs, optimize campaign performance, and report marketing ROI to leadership

Qualifications and Skills:

  • Bachelor's or Master's degree in Marketing, Business, or related field; MBA preferred.
  • 7+ years of progressive experience in B2B marketing, preferably in IT/Software/Technology domains.
  • Proven track record of driving growth through modern marketing strategies.
  • Strong leadership, team-building, and project management skills.
  • Experience with marketing automation tools, CRM systems, and analytics platforms.
  • Data-driven decision maker with a strategic and creative mindset.

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