Manager- Brand Marketing

3 hours ago

Bengaluru India Navi Full time

Job Description Manager Brand Marketing Location: Bangalore About the Tea mThe Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty. About the Role This role is a dynamic opportunity to grow the brand's awareness and consideration. It combines creative storytelling with data-driven strategy to enhance brand visibility and engagement. The role plays a key part in shaping the brand's identity and connecting meaningfully with audiences. What We Expect From - YouBuild and execute brand strategies for Navi's suite of financial products across UPI, Investments, Insurance and Lending. - Develop and execute insight-driven campaigns from brief to execution across brand marketing, digital, social, influencer, partnerships and content. - Brief and manage creative agencies, content partners, and production agencies. - Monitor campaign performance and optimise for impact, learnings, and brand awareness lift. - Building and maintaining a strong understanding of consumer behaviour, category trends, and the competitive landscape. - Leading the development of integrated media strategies (across on-platform, performance, and brand channels) aligned with broader marketing and growth goals. - Partnering with cross-functional teams (Product, Growth, Business) to drive a unified marketing approach and seamless go-to-market strategies for new product launches. Must Haves - MBA from a reputed institute with 6+ years of Brand Marketing experience in a consumer-tech or D2C brand. - A strong grasp of storytelling, positioning, and audience segmentation. - Proven track record of managing both ATL and BTL brand campaigns. - Self-motivated and results-oriented with a proactive approach to problem-solving, project management, and staying ahead of industry trends. Inside Navi We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold we're building tech-first solutions that work at scale, with a strong customer-first appr oach.Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India's fastest-growing financial services organisations. But we're just getting started Our Culture At Navi, we're a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you're shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference. We're guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us everyday.If this feels like you, Navi is the place to grow, thrive and make a real impact.

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