Brand Manager

17 hours ago

India Weekday AI Full time

This role is for one of the Weekday s clients Salary range Rs 800000 - Rs 1500000 ie INR 8-15 LPA Min Experience 4 years JobType full-time We are seeking a dynamic and results-driven Brand Manager to join our team and play a pivotal role in driving brand growth visibility and market positioning The ideal candidate will bring 4-10 years of proven experience in brand management marketing strategy and consumer engagement with the ability to lead cross-functional initiatives that deliver measurable business impact Requirements Key Responsibilities 1 Brand Strategy Positioning Develop implement and manage comprehensive brand strategies to strengthen brand equity awareness and recall across markets Ensure consistent messaging tone and identity across all touchpoints aligning with the company s overall vision and objectives Conduct competitive analysis market research and consumer insights studies to identify growth opportunities and positioning strategies 2 Marketing Campaign Management Lead the planning execution and optimization of multi-channel marketing campaigns including digital social media print events and PR Work closely with creative agencies media partners and internal stakeholders to deliver impactful campaigns Drive customer acquisition retention and engagement strategies through innovative marketing initiatives 3 Brand Communication Storytelling Craft compelling brand narratives that resonate with target audiences and differentiate the brand in a competitive landscape Oversee content development across platforms ensuring high-quality storytelling that reflects brand values and vision Collaborate with product sales and leadership teams to align communication strategies with business objectives 4 Digital Performance Marketing Leverage digital platforms to maximize brand reach and visibility with a strong focus on social media influencer partnerships SEO SEM and performance marketing Analyze data and campaign performance metrics to optimize ROI and improve engagement strategies Stay updated with emerging trends in digital marketing consumer behavior and technology 5 Stakeholder Team Management Collaborate with cross-functional teams including product sales operations and customer success to ensure brand alignment across all business functions Manage agency relationships ensuring timely delivery of creative and strategic outputs Mentor and guide junior team members fostering a culture of creativity accountability and innovation Required Skills Qualifications Experience 4-10 years of progressive experience in brand management marketing or related roles Proven track record of building scaling and managing successful brands Strong understanding of consumer behavior market dynamics and brand positioning Expertise in digital marketing campaign management and analytics-driven decision-making Exceptional communication storytelling and presentation skills Ability to think strategically and execute tactically in a fast-paced environment Proficiency with marketing tools analytics platforms and CRM systems MBA PGDM in Marketing Communications or a related field is preferred

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