Senior Brand Manager

3 weeks ago

India Bulwark Health Full time

Location: INDIA Only (Remote) Bulwark Health is an AI-driven healthcare technology company transforming revenue cycle management and value-based care. As we expand our team, we are looking to re-innovate our digital brand identity to reflect our innovation, credibility, and impact in healthcare. We’re seeking a Senior Brand Manager who can own the end-to-end redesign, elevate our digital presence, and ensure brand consistency across all platforms. This role is perfect for a creative yet strategic professional with strong project management skills and experience in healthcare or SaaS branding. What You’ll Do Website Redesign & Management - Lead the brand redesign and relaunch, ensuring it is modern, responsive, and optimized for lead generation. - Define the website structure, user journeys, and navigation to maximize impact. - Collaborate with developers, designers, and content writers to deliver a seamless experience. Brand Development & Consistency - Build and maintain Bulwark’s brand identity — including color palettes, typography, icons, and visual assets. - Ensure brand alignment across website, LinkedIn, blogs, email campaigns, and presentations. - Develop scalable brand guidelines for internal and external use. Content & Visual Alignment - Work with the content writer to shape compelling, clear messaging aligned with healthcare technology positioning. - Map visuals and graphics to content themes for every section of the website. Project & Stakeholder Management - Act as the primary point of contact for the website redesign project. - Manage relationships with external agencies, freelancers, and vendors. - Drive timelines, deliverables, and quality standards while keeping leadership updated. Performance & Optimization - Ensure the website supports analytics, SEO, and conversion goals. - Continuously monitor and improve site performance post-launch. What We’re Looking For - 8–12 years of experience in brand management, digital marketing, or website design leadership. - Strong background in UI/UX strategy and brand storytelling. - Proven track record of leading website redesign projects for SaaS, healthcare, or tech brands. - Proficiency with design tools (Figma, Adobe XD, Canva, or similar). - Familiarity with WordPress, Webflow, or HubSpot CMS. - Excellent project management, communication, and cross-functional leadership skills. - Strong aesthetic sense with the ability to translate complex concepts into clear, engaging visuals. Why Join Bulwark Health? - Opportunity to lead a high-impact project shaping Bulwark’s digital identity. - Be part of a mission-driven company driving innovation in healthcare technology. - Work with a collaborative, forward-thinking leadership team. - Remote-friendly, with flexible working culture. Interested? Send your resume to: hr@catalystinfolabs.com

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