Brand Marketing Manager

Position Summary We are seeking a creative hands-on Brand Marketing Manager Offline Experiential to lead high-impact offline brand activations experiential events and awareness-driving initiatives This role is responsible for bringing the brand to life in the physical world through guerrilla marketing out-of-home OOH campaigns pop-ups field activations partnerships and immersive experiences The ideal candidate is a storyteller problem-solver and strategic thinker who thrives in fast-paced environments and knows how to create memorable buzzworthy brand moments Key Responsibilities 1 Offline Brand Campaigns Activation Plan develop and execute offline brand marketing campaigns across markets Manage OOH campaigns including billboards wild postings transit ads and partnerships with media vendors Identify high-impact opportunities for street-level activations product sampling branded installations or stunt marketing Collaborate with creative teams to concept and produce offline assets 2 Experiential Guerrilla Marketing Own the strategy and execution of experiential events pop-ups and in-person activations Develop guerrilla marketing concepts that generate buzz social sharing and earned media Partner with production vendors event agencies and experiential creators to bring ideas to life Manage logistics including permits staffing onsite execution and compliance 3 Brand Awareness Community Engagement Build strategies that grow brand awareness reach and sentiment in target markets Identify grassroots marketing opportunities local partnerships and community-led initiatives Lead brand presence at cultural events festivals conferences or local happenings 4 Cross-Functional Collaboration Work closely with Brand PR Creative Social and Digital teams to integrate offline activations into holistic campaigns Partner with Product Partnerships and Retail if relevant to ensure brand consistency and maximize impact Coordinate with analytics teams to measure offline-to-online lift 5 Measurement Reporting Define KPIs for offline and experiential campaigns Track performance metrics such as reach impressions foot traffic engagement and qualitative feedback Create post-campaign reports with insights and recommendations for continuous improvement 6 Operational Budget Management Manage project timelines budgets vendor relationships and contracts Ensure campaigns are executed efficiently safely and on-brand Maintain a calendar of offline and experiential initiatives Qualifications Required Bachelor s degree in Marketing Communications Business or related field 3-6 years of experience in brand marketing experiential marketing field marketing events or related roles Proven experience executing offline or experiential marketing campaigns Strong project management and organizational skills Excellent creative thinking and storytelling skills Ability to manage multiple projects in fast-paced environments Hands-on approach to execution with strong vendor and stakeholder management skills Preferred Experience in consumer brands retail CPG lifestyle tech sports or entertainment Familiarity with OOH marketing field activations or guerrilla campaigns Experience leading agency partners creative experiential media Comfortable analyzing data and communicating results Ability to travel for events and activations as needed Key Competencies Creative problem-solving Strong communication and presentation skills Brand storytelling positioning Resourcefulness and scrappiness Event and project management expertise Ability to collaborate cross-functionally Strong attention to detail and operational rigor Why Join Us Opportunity to shape how the brand comes alive in the real world High-impact role with creative freedom and visibility Work on memorable and culturally relevant brand moments Fast-paced team with room to grow in brand creative or leadership roles