Brand Marketing Manager

About PhonePe Limited Headquartered in India its flagship product the PhonePe digital payments app was launched in Aug 2016 As of April 2025 PhonePe has over 60 Crore 600 Million registered users and a digital payments acceptance network spread across over 4 Crore 40 million merchants PhonePe also processes over 33 Crore 330 Million transactions daily with an Annualized Total Payment Value TPV of over INR 150 lakh crore PhonePe s portfolio of businesses includes the distribution of financial products Insurance Lending and Wealth as well as new consumer tech businesses Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem in India which are aligned with the company s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services Culture At PhonePe we go the extra mile to make sure you can bring your best self to work Everyday And that starts with creating the right environment for you We empower people and trust them to do the right thing Here you own your work from start to finish right from day one PhonePe-rs solve complex problems and execute quickly often building frameworks from scratch If you re excited by the idea of building platforms that touch millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us Role Overview We are looking for a dynamic and results-oriented Brand Marketing Manager to own the marketing charter for one of our key business verticals As the voice of the consumer you will champion our brand and business objectives translating deep business context into sharply focused marketing strategies and executing them with excellence This is a high-impact role that requires first-principles thinking a strong creative flair and the ability to manage complex projects and stakeholders Reporting to a senior marketing leader you will work cross-functionally with teams across Product Business Analytics Tech and more to drive measurable growth and build a beloved brand Success in this role demands a high degree of accountability strategic clarity and a passion for execution Key Responsibilities Business Acumen Strategy Drive growth for your assigned business vertical through an integrated marketing approach This requires deep category and business understanding diving into annual plans and translating business data into actionable marketing strategies End-to-End Campaign Management Define marketing objectives and translate them into clear communication media and research plans Drive execution excellence by proactively planning campaigns managing partners and ensuring high-quality output on time and within budget Integrated Media Planning Leverage your understanding of all media channels-including traditional TV Print digital Paid Owned Earned CRM and in-app merchandising-to define clear problem statements and measure impact effectively Consumer Insights Research Utilize qualitative and quantitative data to generate insights that power strategy creative development media planning and impact measurement Prior experience with Brand Tracks U A studies and other key research methodologies is mandatory Stakeholder Management Manage influence and collaborate with key internal and external stakeholders Navigate the system to seek clarity drive decision-making and negotiate effectively to achieve marketing goals Qualifications Skills Education Experience An MBA from a Tier-1 college with 5-7 years of holistic brand marketing experience ideally with a mix of top-tier FMCG and high-growth internet tech companies Strategic Analytical Thinking A strategic first-principles thinker with a strong analytical bent of mind Comfortable translating disparate business media and research data into sharp actionable insights Execution Ownership A high degree of ownership and accountability with a bias for action and a proven track record of operational and program management excellence Stakeholder Management Excellent relationship management skills the ability to influence decision-making manage ambiguity and collaborate effectively with a wide range of stakeholders Marketing Craft Deep understanding of the full marketing mix with proven ability to write inspiring and effective briefs for creative media and research agencies Agency Management Demonstrable experience in managing a roster of top-tier creative research and media agency partners to deliver outstanding work Resilience Agility A self-starter who thrives in a fast-paced agile environment and can adapt ways of working to achieve results PhonePe Full Time Employee Benefits Not applicable for Intern or Contract Roles Insurance Benefits - Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance Wellness Program - Employee Assistance Program Onsite Medical Center Emergency Support System Parental Support - Maternity Benefit Paternity Benefit Program Adoption Assistance Program Day-care Support Program Mobility Benefits - Relocation benefits Transfer Support Policy Travel Policy Retirement Benefits - Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment Other Benefits - Higher Education Assistance Car Lease Salary Advance Policy Our inclusive culture promotes individual expression creativity innovation and achievement and in turn helps us better understand and serve our customers We see ourselves as a place for intellectual curiosity ideas and debates where diverse perspectives lead to deeper understanding and better quality results PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally regardless of gender sexual preference religion race color or disability If you have a disability or special need that requires assistance or reasonable accommodation during the application and hiring process including support for the interview or onboarding process Read more about PhonePe