Customer Growth Manager

3 weeks ago

Noida India Lenstrack Full time

Job Description

Growth & Marketing Manager (Lenstrack)

Company: Lenstrack India's Prescription Lens Authority

Location: Noida, Sector 75 + travel to 16 store locations as needed
Salary: 40,000 50,000/month
Budget Responsibility: 5,00,000/month marketing spend

About Us

Lenstrack is building India's most trusted brand for prescription lenses. Frames may come from anywhere, but lenses = only Lenstrack. With 16 offline locations and a fast-growing online store, we're now hiring a Growth & Marketing Manager to scale our customer base aggressively while creating a strong brand presence.

Key Responsibilities

Customer Acquisition

Drive 9,600 offline walk-ins/month across 16 locations (20/day/store).

Generate 600+ online orders/month through digital campaigns.

Marketing Execution

Plan & manage campaigns (Google, Meta, local influencer collabs).

Run hyperlocal offline activations (eye camps, RWAs, gyms, colleges, corporates).

Build referral programs & loyalty schemes.

Brand Building

Establish Lenstrack as the only name people trust for prescription lenses.

Own creative storytelling, social media, PR & events.

Budget Ownership

Manage a 5L monthly budget across ads, offline activations, content, and branding.

Deliver measurable ROI from each channel.

Analytics & Reporting

Track CAC, ROI, conversion rates, store-wise walk-ins.

Provide weekly growth dashboards to management.

KPIs

9600+ offline customers/month.

600+ online orders/month.

CAC 400/order.

30% increase in branded search (Lenstrack near me) within 6 months.

25% repeat customers within 6 months.

Who You Are

24 years in growth/marketing for retail, D2C, FMCG, or optical/healthcare.

Hands-on with Google Ads, Meta Ads, SEO, WhatsApp automation, influencer marketing.

Street-smart can run a Facebook campaign one day and organize a mall kiosk the next.

Hungry, ambitious, execution-focused.

To Apply: Send your resume + a short pitch on How would you generate 9,600 walk-ins in one month for Lenstrack to [Confidential Information]

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