Assistant Brand Manager Marketing

7 days ago

Bengaluru India Brigade Group Full time

Job Description Key Responsibilities: Internal Marketing Calendar - Work with internal teams to ensure seamless rollout of annual marketing calendar. - Track performance and provide feedback to refine creative and content directions. Campaign Execution & Coordination - Translate business requirements and goals into creative briefs that can be given as action plans to agencies, coordinating with agencies for creative rollouts and deliverables. - Ensure all center launches, seasonal campaigns and promotions go live on time with high creative quality. Content & Copywriting - Lead creative content for both performance and organic content be it sharp headlines, snappy captions, engaging scripts, videos, or using AI to generate new-age visuals. - Be able to direct impactful, on-brand copy for social media, campaigns, reels, community posts, internal comms and all digital platforms. Social Media Management - Build monthly social media calendars and decks in collaboration with creative partners. - Independently create and post stories, reels and other native formats for Instagram and LinkedIn, if need be. - Stay on top of trends and viral formats to keep the brand culturally relevant. Digital Marketing Support - Collaborate with the in-house Digital Marketing Lead for execution of SEO, SEM, analytics, and paid campaigns. - Lead digital brand initiatives such as ideation and execution of podcasts, webcasts, audiocasts etc. Community Engagement & Tenant Experience - Be the face of BuzzWorks at centers regularly engage with tenants, organize small-format events, and capture UGC. - Build long-term engagement through community platforms, feedback loops, and meaningful on-ground touchpoints in collaboration with the internal Events Lead. - Plan UGC drives, internal campaigns, and micro-events with Center Managers to boost brand stickiness. Events, Partnerships & Influencers - Execution of brand outreach initiatives (on-ground and digital) including influencer marketing, event participation, brand / content collabs, and activations. - Lead and executive experiential marketing initiatives on-ground. Ideal Candidate Profile: - Graduate/Postgraduate in Marketing, Communications or related fields - 6-8 years of experience in brand content creation, copywriting, and community engagement - Hands-on with social media platforms (especially Instagram & LinkedIn) and basic content production tools - Strong copy skills - Energetic, people-friendly, and confident in engaging directly with tenants and community members - Comfortable working with agencies but also excited to roll up sleeves and do it yourself - Highly organized and deadline-driven, with a good eye for detail and aesthetics - Bonus: Prior experience in co-working, lifestyle brands or start-ups.

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